INTELLIGENT PERSONALIZED CONTENT DELIVERY SYSTEM FOR MOBILE DEVICES ON WIRELESS NETWORKS

• US 20080139112A1
• Filed: 11/05/2007
• Published: 06/12/2008
• Est. Priority Date: 12/11/2006
• Status: Abandoned Application

• Current Assignee: Hari Prasad Sampath, Pedar Arulanandam
• Original Assignee: Hari Prasad Sampath, Pedar Arulanandam
• Inventors: Sampath, Hari Prasad, Arulanandam, Pedar
• Application Number:
  US11/934,802
• Publication Number:
  US 20080139112A1
• Time in Patent Office: Days
• US Class Current: 455/3.04
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

The intelligent personalized content delivery system described herein generally includes a wireless mobile device, a mobile network infrastructure, an intelligent personalized content delivery server, and content database. The mobile device transmits the user content request to mobile network infrastructure over the wireless link to the server. Once the requested content is identified, the server obtains the requested content from the content database and generates a response for the wireless mobile device, where the response conveys at least a portion of the requested content or a link to download content. The personalized content delivery server includes an intelligent subsystem that processes the mobile user content request automatically and learning the mobile user content preferences and building an intelligent recommendation database for the mobile user. The recommendation database is used to recommend personalized content and also send targeted advertisements.

Claims

1. A method for personalized content delivery for wireless devices, said method comprising;

acquiring a content request input from a user;

transmitting the content request wirelessly;

processing of transmitted content request by intelligent personalized content delivery server (iPCDS) to learn user preferences and to initiate intelligent personalized recommendations and to format a suitable database query;

obtaining requested content from a content database to said query; and

transmitting obtained content to device for suitable processing to render the content to the user.

4. The method as claimed in claim 1, wherein the content is selected from a group consisting of ring tones, MMS clips, SMS, text, HTTP content, web pages, games, advertisements and advertising content, graphics, audio, video, interactive forms of content, advertisements in URLs, content recommendation URLs, e-commerce or nm-commerce advertisements in URLs, applets, streaming audio, streaming video, demonstrations, software applications, executable code, and computer programs.

5. The method as claimed in claim 1, wherein the personalized recommendation for content delivery uses mathematical and/or statistical techniques and/or artificial intelligence techniques to recommend content items to mobile users, wherein techniques comprises:

Automatically learning mobile user preferences on the fly with out intervention from the user; and

providing users with no options to rate content items or content categories and preference items and generate recommendations without user ratings.

6. The method as claimed in claim 1, wherein the content database is suitably configured to handle all types of contents selected from a group consisting of Hyper Text Transfer Protocol (HTTP) Web pages, XML pages, RSS feed formats, WAP pages, Binary Runtime Environment for Wireless (BREW) formats, games, graphics, mobile Ring Tones and MMS files, MPEG files, MP3 files, MOV files, JPEG files, GIF files, streaming video files, video files, Real Networks RealAudio and RealVideo, Windows media formats, 3GPP file formats, Apple QuickTime formats and combination thereof.

2. A method of processing content request of wireless device user by intelligent personalized content delivery server (iPCDS) comprises;

acquiring mobile user preference through predefined registration of user preference and/or automatically learning the user preference on the fly while user access the content;

decoding the content accessed by the user and/or analyzing the user transaction details records/transaction logs/transaction server logs and caching the user content data for building a history database for every user based on predefined standard rule, building preference database and the mobile user content access patterns, building recommendation database periodically as predefined by content delivery system.

3. The method as claimed in claim 2, wherein the method transmits the relevant personalized content to the user based on the recommendation database in accordance with a mobile wireless communication protocol.

7. A system for personalized content delivery for wireless devices, said system comprises;

a mobile device to acquire content request from a user;

a mobile access network infrastructure to transmit data;

an intelligent personalized content delivery server system (iPCDS) deployed within the mobile operator network and/or remotely deployed network to process content request; and

a content database.

8. The system as claimed in claim 7, wherein the mobile device preferably wireless mobile device is configured to support wireless GSM/GPRS/3G/CDMA/W-CDMA connectivity in compliance with established European Telecommunications Standards Institute (ETSI), International Telecommunication Union (ITU) standards and Third Generation Partnership Project (3GPP) standards and also supports alternate or additional wireless data communication protocols comprising future variations of 3G preferably 3.9G/4G, and other wireless communication standards preferably BlueTooth, WLANs (802.11a/b/g), WiMAX (802.16).

9. The system as claimed in claim 7, wherein the intelligent personalized content delivery server system is an intermediary between the mobile access network infrastructure and the content database.

10. The system as claimed in claim 7, wherein the iPCDS system communicates with the content database to retrieve content data as requested by the user, and/or transmit personalized content or advertising content based on intelligent recommendations built by the iPCDS in an appropriate format for presentation at the wireless mobile device.

11. The system as claimed in claim 7, wherein the iPCDS couples with mobile operator billing systems using communication link.

12. An intelligent personalized content delivery server (iPCDS) system for processing content request of wireless device user comprises a system database interface, operator database map, a mobile ID generator, a user opt-in-out database, an analysis engine, a user-content transaction cache, a rules database, a preference database, a history database, processor architecture, memory, an operating system, protocols engine, communication element with receive element RX and transmit element TX, an user interface, an intelligent recommendation engine, an accounting engine, and content database interface.

13. The system as claimed in claim 12, wherein the system database interface enables sub-systems of iPCDS to communicate with system database selected from a group consisting of operator database map, user opt-in-out database, rules database, preference database, history database, and recommendation database using the native language, database management protocols, and nomenclature of the database.

14. The system as claimed in claim 12, wherein the operator database map comprises two internal database, wherein one internal database contains mobile user data collected from the mobile operator and the other internal database contains intelligent personalized content recommendations for mobile users to be used by the mobile operator to deliver content including advertisements to his subscribed mobile users

15. The system as claimed in claim 12, wherein the analysis engine enables iPCDS to decode and analyze real time traffic passing through the iPCDS when content hosted on content database is being accessed by the user.

16. The system as claimed in claim 12, wherein the analysis engine enables iPCDS to analyze transaction details records/transaction logs/transaction server logs from mobile operators and internet service providers/mobile value added service providers/electronic-commerce and mobile-commerce service providers.

17. The system as claimed in claim 12, wherein the user-content transaction cache comprises list of mobile IDs and their content access patterns learnt on the fly using the analysis engine of the iPCDS.

18. The system as claimed in claim 12, wherein the rules database comprises two internal rule databases;

mobile user rule database comprises a set of standard and/or derived rules and logic to effectively associate a particular mobile user or a group of mobile users to a particular recommendation group in the recommendation database based on patterns as observed and/or identified; and

content item rule database comprises a set of standard and/or derived rules and logic to efficiently associate a particular content item or a group of content items to a particular class of content.

19. The system as claimed in claim 12, wherein the preference database comprises the preferences of the mobile users collected by the content provider of the iPCDS and also the preferences are collected through web registration on the content provider'"'"'s web site and/or content service provider'"'"'s web site or collected from the mobile network operator or collected through SMS key words or messages and/or other communication like web registration from the mobile device or from the mobile user indicating user'"'"'s preferences for a particular service or multiple services along with other personal, demographic data and/or preferential information as requested by the content provider using the iPCDS.

20. The system claimed in claim 13, wherein the system databases are automatically updates based on the mobile users'"'"' interaction with the iPCDS and plurality of its sub-system.

21. The system as claimed in claim 12, wherein the processor architecture is realized with a general purpose processor, an application specific integrated circuit, discrete hardware components or any combination thereof.

22. The system as claimed in claim 12, wherein the intelligent recommendation engine uses the profiling engine and the prediction engine to produce recommendations, based upon standard rules and/or mobile user'"'"'s preferences and/or access history and/or interactions with the sub-systems of iPCDS.

23. The system as claimed in claim 12, wherein the accounting engine generates log files containing transaction details for specific transactions made by the mobile user while accessing specific content which needs to be billed to the end mobile user and accordingly, the engine incorporate logic to check the balance of the pre-paid mobile subscriber accessing the content through the iPCDS.

24. The system as claimed in claim 12, wherein the intelligent recommendation engine comprises a profiling engine, a profiled database, prediction engine, a recommendation delivery engine, recommendation database, database interface and an interconnect architecture.

25. The system as claimed in claim 23, wherein the profiling engine comprises a database interface, a feedback engine, profile adaptation engine, user profile database, user profile learning engine, user history processing engine, user clustering engine and content clustering engine.

26. The system as claimed in claim 24, wherein the user profile learning engine interacts with the user-content transaction cache and analyzes the user-content transactions and/or user-content access patters to generate the history database.

27. The system as claimed in claim 23, wherein the prediction engine comprises a statistical engine, a predictive sequence engine, a system update engine, an optimization engine and privacy policy engine.