METHODS AND APPARATUS FOR MEASURING THE EFFECTIVENESS OF ADVERTISEMENTS PRESENTED ON A MOBILE NAVIGATION DEVICE
First Claim
Patent Images
1. A method comprising:
- determining a current location of a mobile navigation device from received global positioning system (GPS) signals;
selecting an advertisement or point of interest (POI) based on one or more of the determined current location and a potential destination;
displaying the advertisement or POI;
storing a first success if a user-selected destination matches a location associated with the advertisement or POI;
updating the current location of the mobile navigation device using GPS signals; and
conveying the first success to a server.
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Abstract
A system and method for measuring the effectiveness of an advertisement presented on a mobile navigation device is described. The information is stored on the device and then accessed by a server or the advertiser. The method involves tracking device location, presenting to the user an advertisement or point of interest, storing click throughs on the advertisement or point of interest to mark a first success, and monitoring device current position to determine whether the device reaches a location associated with the advertisement or Point of interest to mark a second success, counting successes, and providing success feedback to the advertiser, for example, through server queries.
192 Citations
20 Claims
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1. A method comprising:
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determining a current location of a mobile navigation device from received global positioning system (GPS) signals; selecting an advertisement or point of interest (POI) based on one or more of the determined current location and a potential destination; displaying the advertisement or POI; storing a first success if a user-selected destination matches a location associated with the advertisement or POI; updating the current location of the mobile navigation device using GPS signals; and conveying the first success to a server. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method of measuring advertisement efficiency on a mobile navigation device comprising:
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determining a current location of a mobile navigation device based on GPS signals; querying a computing device for businesses and services close to the current location; sending business and service advertisements close to the current location to the mobile navigation device; a user of the mobile navigation device selecting one of the advertisements as a potential destination; storing a first success associated with the selected destination of one of the advertisements; and conveying the first success to the computing device. - View Dependent Claims (8, 9, 10)
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11. An apparatus for measuring advertisement efficiency on a mobile navigation device, comprising:
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a GPS receiver in a mobile navigation device communicatively coupled to an antenna; a communication device coupled to the receiver operable to send to a server a current location, and further operable to receive an advertisement from the server based on the current location; a display operable to present the advertisement to a user of the mobile navigation device; and a software routine in the navigation device operable to determine the effectiveness of an advertisement based on comparing the current location to a location associated with the received advertisement.
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12. A method of measuring advertisement efficiency on a mobile navigation device, comprising:
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determining a location of a mobile navigation device; selecting an advertisement to display on the mobile navigation device based on the device location; displaying the advertisement; and storing a first success if a user selects the location associated with the advertisement as a destination on the device. - View Dependent Claims (13, 14, 15, 16, 17)
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18. A computer-readable medium storing instructions which, when executed by a processor, cause the processor to perform steps of:
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determining a current location of a mobile navigation device from received global positioning system (GPS) signals; selecting an advertisement or point of interest (POI) based on one or more of the determined current location and a potential destination; displaying the advertisement or POI on the navigation device; storing a first success if a selected destination input by a user of the navigation device matches a location associated with the advertisement or POI; and updating the current location of the mobile navigation device using GPS signals. - View Dependent Claims (19, 20)
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Specification