Systems And Methods For Real-Time Allocation Of Digital Content
First Claim
1. A system for real-time allocation of digital content to a digital sign, comprising:
- a sign database including information representative of one or more digital signs;
a content database for storing digital content from a content provider, the content database being reviewable by a sign owner;
an auction engine for matching the digital content to at least one of the digital signs; and
a content distributor for distributing the matched content to the digital sign.
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Accused Products
Abstract
Systems, methods, and software products allocate digital content in real time. Real-time digital content allocation includes processing sign, sales and buying parameters for a digital sign in a sign database. Real-time digital content allocation also includes processing digital content in a submitted database; permitting access to the submitted database by a digital sign owner, for review of the digital content; saving digital content approved by the digital sign owner to an approved content database; processing bidding parameters for a time slot on the digital sign; auctioning the time slot to providers of the approved digital content; distributing digital content to the digital sign; and airing winning digital content during the time slot.
59 Citations
51 Claims
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1. A system for real-time allocation of digital content to a digital sign, comprising:
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a sign database including information representative of one or more digital signs; a content database for storing digital content from a content provider, the content database being reviewable by a sign owner; an auction engine for matching the digital content to at least one of the digital signs; and a content distributor for distributing the matched content to the digital sign. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A method for real-time allocation of digital content to digital signs, comprising:
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processing sign parameters for a digital sign in a sign database; processing sales parameters for the digital sign in the sign database; processing digital content in a submitted content database; permitting access to the submitted content database for review of the digital content by a digital sign owner; tagging digital content approved by the digital sign owner with an approval indicator; processing bidding parameters for a time slot on the digital sign; auctioning the time slot to providers of the approved digital content; distributing the approved digital content to the digital sign; and airing winning content during the time slot. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31)
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32. A software product comprising instructions, stored on computer-readable media, wherein the instructions, when executed by a computer, perform steps for real-time allocation of digital content to digital signs, comprising:
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instructions for obtaining data indicative of sign owner parameters; instructions for obtaining data indicative of content provider parameters; instructions for identifying content that is approved by the sign owner; instructions for carrying out an auction; and instruction for distributing approved content to one or more digital signs.
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33. A system for displaying digital content received over a digital signage network from a remote digital content marketplace, comprising:
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a digital sign; a receiver, coupled with the digital sign, for receiving digital content that is approved for display on the digital sign; a storage device in communication with the digital sign, for temporarily storing the approved content; a sensor for providing feedback representative of activity local to the digital sign to the receiver; and a transmitter coupled with the receiver, for transmitting the feedback to the digital content marketplace.
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34. A system for real-time allocation of digital content to a digital sign, comprising:
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a database including digital sign information of one or more digital signs; and an auction engine for matching digital content to the one or more digital signs.
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35. A method for real-time allocation of digital content to digital signs, comprising:
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processing sign parameters for a digital sign in a sign database; processing sales parameters for the digital sign in the sign database; processing digital content in a submitted content database; permitting access to the submitted content database by a digital sign owner, for review of the digital content; tagging digital content approved by the digital sign owner with an approval indicator; processing bidding parameters for a time slot on the digital sign; auctioning the time slot to providers of the approved digital content based upon the bidding parameters and the sales parameters; distributing the approved digital content to the digital sign; and airing approved digital content of the winning provider on the digital sign during the time slot.
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36. A method for displaying digital content on a digital sign, comprising:
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accessing a database containing information about one or more digital signs; selecting a digital sign from the database; submitting digital content to the database for approval by an owner of the selected digital sign; receiving approval of the digital content from the owner; and entering a bid for display of the digital content on the selected digital sign. - View Dependent Claims (37, 38, 39, 40, 41, 42, 43)
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44. A method for allocating and displaying digital content on dynamic digital signs, comprising:
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accepting dynamic digital sign sales parameters for one or more dynamic digital signs of a digital signage network; accepting proposed digital content for display upon at least one of the one or more dynamic digital signs; accepting bidding parameters associated with the proposed digital content; determining an auction close time based upon the dynamic digital sign sales parameters; entering bids to the auction based upon the bidding parameters; auctioning a time slot on the one or more dynamic digital signs based upon the entered bids; determining, at an auction close time, a winning bid; and distributing the digital content associated with the winning bid to the one or more dynamic digital signs for display. - View Dependent Claims (45, 46)
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47. A method for selecting and displaying digital content within an advertising space, comprising:
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accepting advertising space sales parameters for one or more advertising spaces; accepting proposed digital content for display within at least one of the one or more advertising spaces; accepting bidding parameters associated with the proposed digital content; determining an auction close time based upon the advertising space sales parameters; entering bids to the auction based upon the bidding parameters; auctioning a time slot for the one or more advertisement spaces based upon the entered bids; determining, at the auction close time, a winning bid; distributing the digital content associated with the winning bid for display within the one or more advertisement spaces. - View Dependent Claims (48, 49)
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50. A system for real-time allocation of digital content to an advertisement space, comprising:
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an advertisement space database including information representative of one or more advertisement spaces; a content database for storing digital content from a content provider, the content database being reviewable by an owner of the one or more advertisement spaces; an auction engine for matching the digital content to at least one of the advertisement spaces; and a content distributor for distributing the matched content to the advertisement space. - View Dependent Claims (51)
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Specification