Systems and methods for the identification, recruitment, and enrollment of influential members of social groups
First Claim
1. A method for identifying influential members of social groups, the method comprising:
- collecting consumer data from at least one consumer over at least one channel;
analyzing the collected consumer data for at least one social networking metric;
computing at least one social networking score for the at least one consumer based at least in part on the collected consumer data; and
refining the at least one social networking score, wherein refining the at least one social networking score comprises sending an invitation to participate in at least one marketing event to the at least one consumer.
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Accused Products
Abstract
Systems and methods for the identification, recruitment, enrollment, and scoring of influential members of social groups are provided. One or more consumer events is monitored and analyzed by an event server. Data from these consumer events is then passed through standard and custom event models. Using these event models, a holistic social networking score is computed for each consumer using a set of standard and custom scoring rules. The holistic score may be used to compare individual consumers within a target market group and create a consumer marketing panel with a high degree of social networking value. The consumer marketing panels may then be segmented and used in various marketing campaigns. Value assessments for consumers may be validated and refined continuously or periodically using participation data from a series of artificial or actual marketing campaign events.
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Citations
20 Claims
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1. A method for identifying influential members of social groups, the method comprising:
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collecting consumer data from at least one consumer over at least one channel; analyzing the collected consumer data for at least one social networking metric; computing at least one social networking score for the at least one consumer based at least in part on the collected consumer data; and refining the at least one social networking score, wherein refining the at least one social networking score comprises sending an invitation to participate in at least one marketing event to the at least one consumer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A system for identifying influential members of social groups, the system comprising:
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an acquire server configured to; collect consumer data from at least one consumer over at least one channel; and analyze the collected consumer data for at least one social networking metric; and an event server with a scoring engine configured to; compute at least one social networking score for the at least one consumer based at least in part on the collected consumer data; and refine the at least one social networking score by sending at least one marketing event invitation to the at least one consumer. - View Dependent Claims (18, 19, 20)
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Specification