Identifying industry segments with highest potential for new customers or new spending for current customers
First Claim
1. A method of identifying and prioritizing current or potential new card member segments, comprising:
- (a) receiving data, segregated into each of a plurality of industries, relating to a number of small businesses, cost of goods sold (COGS), and percentage of cost of goods sold that is spent on raw materials and inventory;
(b) capturing data, segregated into each of the plurality of industries, relating to average amount charged per current card member, percentage of the current card members charging the raw materials and the inventory, percentage of card member penetration, and total estimated charging for the current card members;
(c) determining which of the plurality of industries or segments of the plurality of the industries that are available for a highest potential for new card members or that are available for a greatest amount of incremental increased charging by the current card members;
(d) communicating with the current card members in each of the plurality of industries or segments and receiving data therefrom based on steps (a) to (c);
(e) communicating with internal and external sources to capture additional industry-specific charging data; and
(f) generating ranked data sets based on steps (a) to (e).
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Accused Products
Abstract
A method and system are used to identify industry segments with highest potential for new customers or new spending for current customers. This includes receiving data, segregated into each of a plurality of industries, relating to a number of small businesses, cost of goods sold for each of the small businesses, and percentage of cost of goods sold that is spent on raw materials and inventory for each of the small businesses. Capturing data, segregated into each of the plurality of industries, relating to average amount charged per current card member, percentage of the current card members charging the raw materials and the inventory, percentage of card member penetration, and total estimated charging for the current card members. Determining which of the plurality of industries or segments of the plurality of the industries are available for a highest potential for new card members or that are available for a greatest amount of incremental increased charging by the current card members. Communicating with the current card members in each of the plurality of industries or segments and receiving data therefrom based on one or more of the previous steps. Communicating with internal and external sources to capture additional industry-specific charging data. Receiving data relating to industry reports and census data. Generating ranked data sets based on the previous steps.
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Citations
20 Claims
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1. A method of identifying and prioritizing current or potential new card member segments, comprising:
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(a) receiving data, segregated into each of a plurality of industries, relating to a number of small businesses, cost of goods sold (COGS), and percentage of cost of goods sold that is spent on raw materials and inventory; (b) capturing data, segregated into each of the plurality of industries, relating to average amount charged per current card member, percentage of the current card members charging the raw materials and the inventory, percentage of card member penetration, and total estimated charging for the current card members; (c) determining which of the plurality of industries or segments of the plurality of the industries that are available for a highest potential for new card members or that are available for a greatest amount of incremental increased charging by the current card members; (d) communicating with the current card members in each of the plurality of industries or segments and receiving data therefrom based on steps (a) to (c); (e) communicating with internal and external sources to capture additional industry-specific charging data; and (f) generating ranked data sets based on steps (a) to (e). - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system of identifying and prioritizing current or potential new card member segments, comprising:
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a database including, a first set of data, segregated into each of a plurality of industries, relating to a number of small businesses, cost of goods sold, and percentage of cost of goods sold that is spent on raw materials and inventory, and a second set of data, segregated into each of the plurality of industries, relating to average amount charged per current card member, percentage of the current card members charging the raw materials and the inventory, percentage of card member penetration, and total estimated charging for the current card members; a communications device configured to (a) communicate with the current card members in each of the plurality of industries or segments and receive data therefrom and (b) communicate with internal and external sources to capture additional industry-specific charging data, and a controller configured to, based on the data in the database and the data captured by the communications device, (a) determine which of the plurality of industries or segments of the plurality of the industries are available for a highest potential for new card members or that are available for a greatest amount of incremental increased charging by the current card members based on the first and second set of data and (b) generate ranked data sets. - View Dependent Claims (11, 12, 13)
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14. A computer program product comprising a computer useable medium including control logic stored therein for identifying and prioritizing current or potential new card member segments, comprising:
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first control logic means for receiving data, segregated into each of a plurality of industries, relating to a number of small businesses, cost of goods sold, and percentage of cost of goods sold that is spent on raw materials and inventory; a second control logic means for capturing data, segregated into each of the plurality of industries, relating to average amount charged per current card member, percentage of the current card members charging the raw materials and the inventory, percentage of card member penetration, and total estimated charging for the current card members; a third control logic means for determining which of the plurality of industries or segments of the plurality of the industries that are available for a highest potential for new card members or that are available for a greatest amount of incremental increased charging by the current card members; a fourth control logic means for communicating with the current card members in each of the plurality of industries or segments and receiving data therefrom; a fifth control logic means for communicating with internal and external sources to capture additional industry-specific charging data; and a sixth control logic means for generating ranked data sets. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification