System for optimizing the performance of a smart advertisement
First Claim
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1. A method for optimizing the performance of a smart advertisement, comprising:
- consuming log data relating to smart advertisements displayed over a period of time;
computing a performance rate of the smart advertisements;
determining a relationship between at least one controllable variable and the performance rate; and
manipulating the at least one controllable variable according to the relationship to optimize the performance of a smart advertisement.
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Abstract
A system is described for optimizing the performance of smart advertisements generated over a network for display to a user. The smart advertisements may adapt to specific user profile information and available advertising campaign information. The system may consume log data relating to previously displayed smart advertisements and compare the performance rates of the smart advertisements to determine relationships between controllable variables and the performance rates. The system may manipulate the controllable variables based on the relationships to optimize the performance of smart advertisements.
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Citations
31 Claims
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1. A method for optimizing the performance of a smart advertisement, comprising:
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consuming log data relating to smart advertisements displayed over a period of time; computing a performance rate of the smart advertisements; determining a relationship between at least one controllable variable and the performance rate; and manipulating the at least one controllable variable according to the relationship to optimize the performance of a smart advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for optimizing the performance of a smart advertisement, comprising:
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consuming log data relating to smart advertisements displayed over a period of time; computing a performance rate of the smart advertisements; employing linear optimization to determine a numerical relationship between at least one controllable variable and the performance rate; and organizing the numerical relationship in an optimization table. - View Dependent Claims (13, 14, 15, 16, 17)
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18. A system for optimizing the performance of a smart advertisement, comprising:
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an optimization module operable to consume log data relating to displayed smart advertisements and determine optimization data based on the log data; an advertisement server operable to select a smart advertisement campaign based on the optimization data; a deal server operable to select a deal associated with the smart advertisement campaign based on user profile data; and a graphics program operable to select a graphics component stored on a server and operable to apply the selected deal to the graphics component to generate the optimized smart advertisement. - View Dependent Claims (19, 20, 21, 22, 23)
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24. A system for optimizing the performance of a smart advertisement, comprising:
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means for consuming log data relating to smart advertisements displayed over a period of time; means, coupled with the means for consuming, for computing the performance rate of the smart advertisements; means, coupled with the means for computing, for determining a relationship between at least one controllable variable and the performance rate; and means, coupled with the means for determining, for manipulating the at least one controllable variable according to the relationship to optimize a smart advertisement to be displayed to a user. - View Dependent Claims (25, 26, 27)
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28. A system for optimizing the performance of a smart advertisement, comprising computer programming logic stored in a memory and executable by a processor coupled with the memory, the computer programming logic comprising:
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first logic operative to consume log data relating to smart advertisements displayed over a period of time; second logic coupled with the first logic and operative to compute the performance rate of the smart advertisements; third logic coupled with the second logic and operative to determine a relationship between at least one controllable variable and the performance rate; and fourth logic coupled with the third logic and operative to manipulate the at least one controllable variable according to the relationship to optimize a smart advertisement to be displayed to a user. - View Dependent Claims (29, 30, 31)
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Specification