SYSTEM AND METHOD FOR PROVIDING SECURE ELECTRONIC COUPONS TO WIRELESS ACCESS POINT USERS

• US 20080140509A1
• Filed: 09/11/2007
• Published: 06/12/2008
• Est. Priority Date: 09/11/2006
• Status: Abandoned Application

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Catalina Marketing Corporation
• Inventors: Amjadi, Kamran
• Application Number:
  US11/853,430
• Publication Number:
  US 20080140509A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems

Abstract

A system and method may provide secure electronic incentives to users of a wireless access point (WAP). Retailers, merchants, or other marketers of goods or services may submit incentives, such as coupons or promotions, to a server. The server may categorize and catalog the incentives based on various characteristics of the distributing entity. When a user accesses the Internet through a WAP, the server may identify at least the geographical location of the WAP. User characteristics may also be identified, such as demographics or purchasing habits of the user. The server may deliver targeted incentives to users of the WAP based on the identified characteristics. The incentives may be redeemed and the way in which incentives are targeted may be refined based on the characteristics of the redemption.

Claims

1. A method for providing incentives to consumers, the method comprising:

receiving a plurality of incentives, each incentive having incentive data;

establishing a connection with at least one user of a wireless access point (WAP);

generating at least one incentive for the at least one user, wherein the at least one incentive is generated based on a correlation of at least one of a profile of the WAP, a profile of the user, or the incentive data; and

making the at least one incentive available to the user.

2. The method of claim 1, wherein the plurality of incentives include at least one of a web page, a promotion, a banner, an offering, a gift, a raffle ticket, a contest ticket, a product price, or a product discount.

3. The method of claim 1, wherein the user profile includes data representing at least one of demographic data associated with the user or behavior patterns of the user.

4. The method of claim 3, wherein the WAP profile includes data representing at least one of a geographic location of the WAP, a type of operation of an entity providing the WAP, or a profile of users of the WAP.

5. The method of claim 4, wherein the incentive data includes data representing at least one of a product, a product category, a redemption amount, a redemption discount, a time, a date, an expiration date, a point-of-sale, a predetermined proximity range from the point-of-sale, or a predetermined geographic area.

6. The method of claim 5, wherein the at least one incentive is generated when the geographic location of the WAP is within at least one of the predetermined proximity range or the predetermined geographic area included in the incentive data of the at least one incentive.

7. The method of claim 1, further comprising:

customizing the generated incentive based on at least one of the WAP profile, the user profile, and the incentive data; and

making the customized incentive available to the user.

8. The method of claim 1, further comprising processing a redemption of the at least one incentive.

9. The method of claim 8, further comprising modifying at least one of the WAP profile, the user profile, or the redeemed incentive in response to the redemption.

10. A computer-readable medium containing computer-executable instructions for providing incentives to consumers, the computer-executable instructions collectively configured to:

receive a plurality of incentives, each incentive having incentive data;

establish a connection with at least one user of a wireless access point (WAP);

generate at least one incentive for the at least one user, wherein the at least one incentive is generated based on a correlation of at least one of a profile of the WAP, a profile of the user, or the incentive data; and

make the at least one incentive available to the user.

11. The computer-readable medium of claim 10, wherein the plurality of incentives include at least one of a web page, a promotion, a banner, an offering, a gift, a raffle ticket, a contest ticket, a product price, or a product discount.

12. The computer-readable medium of claim 10, wherein the user profile includes data representing at least one of demographic data associated with the user or behavior patterns of the user.

13. The computer-readable medium of claim 12, wherein the WAP profile includes data representing at least one of a geographic location of the WAP, a type of operation of an entity providing the WAP, or a profile of users of the WAP.

14. The computer-readable medium of claim 13, wherein the incentive data includes data representing at least one of a product, a product category, a redemption amount, a redemption discount, a time, a date, an expiration date, a point-of-sale, a predetermined proximity range from the point-of-sale, or a predetermined geographic area.

15. The computer-readable medium of claim 14, wherein the at least one incentive is generated when the geographic location of the WAP is within at least one of the predetermined proximity range or the predetermined geographic area included in the incentive data of the at least one incentive.

16. The computer-readable medium of claim 10, the computer-executable instructions further configured to:

customize the generated incentive based on at least one of the WAP profile, the user profile, and the incentive data; and

make the customized incentive available to the user.

17. The computer-readable medium of claim 10, the computer-executable instructions further configured to process a redemption of the at least one incentive.

18. The computer-readable medium of claim 17, the computer-executable instructions further configured to modify at least one of the WAP profile, the user profile, or the redeemed incentive in response to the redemption.

19. A system for providing incentives to consumers, the system comprising one or more processing devices collectively configured to:

receive a plurality of incentives, each incentive having incentive data;

establish a connection with at least one user of a wireless access point (WAP);

generate at least one incentive for the at least one user, wherein the at least one incentive is generated based on a correlation of at least one of a profile of the WAP, a profile of the user, or the incentive data; and

make the at least one incentive available to the user.

20. The system of claim 19, wherein the plurality of incentives include at least one of a web page, a promotion, a banner, an offering, a gift, a raffle ticket, a contest ticket, a product price, or a product discount.

21. The system of claim 19, wherein the user profile includes data representing at least one of demographic data associated with the user or behavior patterns of the user.

22. The system of claim 21, wherein the WAP profile includes data representing at least one of a geographic location of the WAP, a type of operation of an entity providing the WAP, or a profile of users of the WAP.

23. The system of claim 22, wherein the incentive data includes data representing at least one of a product, a product category, a redemption amount, a redemption discount, a time, a date, an expiration date, a point-of-sale, a predetermined proximity range from the point-of-sale, or a predetermined geographic area.

24. The system of claim 23, wherein the at least one incentive is generated when the geographic location of the WAP is within at least one of the predetermined proximity range or the predetermined geographic area included in the incentive data of the at least one incentive.

25. The system of claim 19, the one or more processing devices further configured to:

customize the generated incentive based on at least one of the WAP profile, the user profile, and the incentive data; and

make the customized incentive available to the user.

26. The system of claim 19, the one or more processing devices further configured to process a redemption of the at least one incentive.

27. The system of claim 26, the one or more processing devices further configured to modify at least one of the WAP profile, the user profile, or the redeemed incentive in response to the redemption.