SYSTEM AND METHOD FOR ENHANCING THE ABSORPTION AND RETENTION OF ADVERTISING MATERIAL
First Claim
1. A system for displaying advertising material comprising:
- a) at least one display structure configured to be located in a place having pedestrian traffic, the display structure including a conspicuous visual display for presenting primary advertising material to potential customers passing thereby;
b) an advertising server remote from the display structure, the advertising server comprising a computer server having a database for storing secondary advertising material related to the primary advertising material, and a server network interface for connecting to a communications network; and
c) at least one interactive terminal in proximity to the display structure, the interactive terminal comprising a terminal network interface connected to the communications network, a user input module for receiving user input from the potential customers, a computer processor for processing the user input and for retrieving the secondary advertising material from the advertising server through the terminal network interface, and a user output module for communicating the secondary advertising material to the potential customers.
1 Assignment
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Accused Products
Abstract
A system and method for enhancing the absorption and retention of advertising material includes a display structure configured to be located in a place having pedestrian traffic, a remote advertising server containing secondary advertising material related to the primary advertising material, and an interactive terminal situated in proximity to the display structure for eliciting user input and for presenting the secondary advertising material in response to the input. The interactive terminal and the advertising server are connected through a communications network. The method includes the steps of placing a display structure in a location having high pedestrian traffic, presenting primary advertising material to potential customers, eliciting input from the potential customers through an interactive terminal located near by, receiving input from the customers, generating secondary advertising material related to the primary advertising material in response to the user input, and providing the secondary advertising material to the potential customers.
29 Citations
20 Claims
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1. A system for displaying advertising material comprising:
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a) at least one display structure configured to be located in a place having pedestrian traffic, the display structure including a conspicuous visual display for presenting primary advertising material to potential customers passing thereby; b) an advertising server remote from the display structure, the advertising server comprising a computer server having a database for storing secondary advertising material related to the primary advertising material, and a server network interface for connecting to a communications network; and c) at least one interactive terminal in proximity to the display structure, the interactive terminal comprising a terminal network interface connected to the communications network, a user input module for receiving user input from the potential customers, a computer processor for processing the user input and for retrieving the secondary advertising material from the advertising server through the terminal network interface, and a user output module for communicating the secondary advertising material to the potential customers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for enhancing the absorption and retention of advertising, material, comprising the steps of:
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a) placing a display structure having a conspicuous visual display in a place having pedestrian traffic; b) presenting primary advertising material by way of the display structure to potential customers; c) eliciting user input from the potential customers by way of an interactive terminal located in proximity to the display structure; d) receiving user input from the potential customers through the interactive terminal; e) generating secondary advertising material related to the primary advertising material in response to the user input; and f) providing the secondary advertising material to the potential customers. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification