System for generating a smart advertisement based on a dynamic file and a configuration file

• US 20080140524A1
• Filed: 12/12/2006
• Published: 06/12/2008
• Est. Priority Date: 12/12/2006
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Zamanian, M. S. Kiumarse, Anand, Shubhasheesh, Mohazzab, Majid, Morrisroe, Lawrence Edward
• Granted Patent: US 8,160,925 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system is described for generating smart advertisements based on a dynamic file and a configuration file over a network. The smart advertisements may adapt to a specific user profile information and available advertising campaign information. The system may select a deal associated with a smart advertisement campaign based on user profile data and create a dynamic file containing specific information related to the deal. The configuration file may contain advertiser specific graphical information to create a tailored and uniform look and feel for each smart advertisement generated for a particular advertiser. The system may select an appropriate graphical template relating to the smart advertisement campaign and create the smart advertisement by applying the dynamic file and the configuration file to the graphical template to create an advertisement tailored to both the user and the advertiser.

Claims

1. A method for generating a smart advertisement, comprising:

selecting one or more deals associated with a smart advertisement campaign based on user profile data;

creating a dynamic file containing information related to the one or more deals;

identifying a configuration file corresponding to the smart advertisement campaign; and

applying the dynamic file and the configuration file to a graphical template to generate a smart advertisement.

2. The method of claim 1 wherein the smart advertisement campaign is created by an advertiser based on targeting information, user interests, and one or more deals.

3. The method of claim 1 wherein the user profile data is obtained based on at least one past activity associated with the user over a network.

4. The method of claim 1 wherein the one or more deals are, continuously updated by an advertiser.

5. The method of claim 1 wherein the dynamic file comprises at least one of a title, information relating to goods or services, purchasing information, advertiser information, expiration date, or combinations thereof.

6. The method of claim 1 wherein the configuration file comprises at least one of a trademark, trade dress, background image, font style and size, color, or combinations thereof associated with a particular advertiser.

7. The method of claim 1 wherein the configuration file is stored on a server and associated with a particular advertiser by an advertiser ID.

8. The method of claim 1 wherein the configuration file corresponds to multiple smart advertisement campaigns associated with a particular advertiser.

9. The method of claim 1 wherein the dynamic file and the configuration file are comprised of an XML format.

10. A system for generating a smart advertisement, comprising:

a deal server operable to select one or more deals provided by an advertiser based on user profile data and return a dynamic file containing information related to the one or more deals; and

a graphics program operable to select a configuration file corresponding to the advertiser and apply the dynamic file and the configuration file to a graphical template to generate a smart advertisement.

11. The system of claim 10 wherein the one or more deals are associated with a smart advertisement campaign created by an advertiser.

12. The system of claim 10 wherein the user profile data is obtained based on at least one past activity associated with the user over a network.

13. The system of claim 10 wherein the dynamic file comprises at least one of a title, information relating goods or services, purchasing information, advertiser information, expiration date, or combinations thereof.

14. The system of claim 10 wherein the deals are updated by the advertiser on frequent basis.

15. The system of claim 10 wherein the graphics program is a Flash program.

16. The system of claim 10 wherein the deal server returns a dynamic file containing information related to multiple deals and wherein the graphics program is operable to select the information from the dynamic file to apply to the graphical template to generate the smart advertisement.

17. The system of claim 10 wherein the configuration file comprises at least one of a trademark, trade dress, background image, font style and size, color, or combinations thereof.

18. The system of claim 17 wherein the configuration file is tailored to a particular advertiser.

19. The system of claim 10 wherein the configuration file is stored on a server and associated with a particular advertiser by an advertiser ID.

20. The system of claim 10 wherein the configuration file corresponds to multiple smart advertisement campaigns associated with a particular advertiser.

21. The system of claim 10 wherein the dynamic file and the configuration file are comprised of an XML format.

22. A system for generating a smart advertisement, comprising:

means for selecting one or more deals associated with a smart advertisement campaign based on user profile data;

means, coupled with the means for selecting, for creating a dynamic file containing information related to the one or more deals;

means, coupled with the means for creating, for identifying a configuration file corresponding to the smart advertisement campaign; and

means, coupled with the means for identifying, for applying the dynamic file and the configuration file to a graphical template to generate a smart advertisement.

23. The system of claim 22 wherein the dynamic file comprises at least one of a title, information relating to goods or services, purchasing information, advertiser information, expiration date, or combinations thereof.

24. The system of claim 22 wherein the configuration file comprises at least one of a trademark, trade dress, background image, font style and size, color, or combinations thereof associated with a particular advertiser.

25. The system of claim 22 wherein the dynamic file and the configuration file are comprised of an XML format.

26. A system for generating a smart advertisement comprising computer programming logic stored in a memory and executable by a processor coupled with the memory, the computer programming logic comprising:

first logic operative to select one or more deals associated with a smart advertisement campaign based on user profile data;

second logic coupled with the first logic and operative to create a dynamic file containing information related to the one or more deals;

third logic coupled with the second logic and operative to identify a configuration file corresponding to the smart advertisement campaign; and

fourth logic coupled with the third logic and operative to apply the dynamic file and the configuration file to a graphical template to generate a smart advertisement.

27. The system of claim 26 wherein the dynamic file comprises at least one of a title, information relating to goods or services, purchasing information, advertiser information, expiration date, or combinations thereof.

28. The system of claim 26 wherein the configuration file comprises at least one of a trademark, trade dress, background image, font style and size, color, or combinations thereof associated with a particular advertiser.

29. The system of claim 26 wherein the dynamic file and the configuration file are comprised of an XML format.