MOBILE ADVERTISING AND CONTENT CACHING MECHANISM FOR MOBILE DEVICES AND METHOD FOR USE THEREOF

• US 20080140529A1
• Filed: 08/21/2007
• Published: 06/12/2008
• Est. Priority Date: 12/08/2006
• Status: Active Grant

• Current Assignee: Samsung Electronics Co. Ltd.
• Original Assignee: Samsung Electronics Co. Ltd.
• Inventors: Rochford, Ciaran T., Agarwal, Garima
• Granted Patent: US 8,554,625 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The present disclosure relates generally to systems and methods for a mobile advertising and content caching mechanism for mobile devices and a method for using such a mechanism. In one example, the method includes monitoring a mobile device for activity indicating user interest in an advertising area. The method detects an application launch request corresponding to the monitored activity and intercepts the application launch request. The method provides multimedia advertising content to an output component of the mobile device, and launches the application corresponding to the application launch request after the multimedia advertising content has finished playing on the output component.

Claims

1. A method comprising:

monitoring a mobile device for activity indicating user interest in an advertising area;

detecting an application launch request corresponding to the monitored activity;

intercepting the application launch request;

providing multimedia advertising content to an output component of the mobile device; and

launching an application corresponding to the application launch request after the multimedia advertising content has finished playing on the output component.

2. The method of claim 1 further comprising receiving at least one user defined preference, wherein monitoring the mobile device is based on the at least one user defined preference.

3. The method of claim 1 further comprising downloading at least portion of a content file while the multimedia advertising content is being provided to the output component, wherein the downloading occurs without disrupting the multimedia advertising content.

4. The method of claim 3 further comprising:

stopping the downloading when the multimedia advertising content finishes playing on the output component;

storing a downloaded portion of the content file; and

storing information corresponding to the downloaded portion.

5. The method of claim 4 wherein the information includes a file name of the downloaded portion, a size of the downloaded portion, and a storage location of the downloaded portion.

6. The method of claim 1 wherein providing multimedia advertising content to the output device includes:

sending a request for the multimedia advertising content to an ad server component stored on the mobile device; and

receiving the multimedia advertising content from the ad server component.

7. A method comprising:

monitoring a mobile device for an application launch request;

downloading at least a portion of a multimedia file while an application launched in response to the application launch request is being executed, wherein the downloading does not interfere with the execution of the application;

ending the downloading when the application is finished executing;

determining whether the multimedia file has been completely downloaded after the application is finished executing; and

storing the multimedia file on the mobile device, wherein only a downloaded portion of the multimedia file is stored if the multimedia file was not completely downloaded.

8. The method of claim 7 further comprising marking the multimedia file as complete if the multimedia file was completely downloaded.

9. The method of claim 7 further comprising:

marking the multimedia file as incomplete if the multimedia file was not completely downloaded; and

storing information corresponding to a portion of the multimedia file that was downloaded if the multimedia file was not completely downloaded.

10. The method of claim 9 wherein the information includes a file name of the portion, a size of the portion, and a storage location of the portion.

11. The method of claim 9 further comprising:

monitoring the mobile device for a second application launch request after marking the multimedia file as incomplete; and

downloading at least another portion of the multimedia file that was not completely downloaded while a second application launched in response to the second application launch request is being executed.

12. The method of claim 7 further comprising:

determining that the application is still executing after the multimedia file has been completely downloaded; and

downloading at least a portion of another multimedia file.

13. An advertising engine for use with a mobile device comprising:

a main engine stored on the mobile device;

an ad server coupled to the main engine and stored on the mobile device, wherein the ad server is configured to return a multimedia file to the main engine in response to a request from the main engine;

an assistant component coupled to the main engine and stored on the mobile device, wherein the assistant component is configured to provide a plurality of configuration options to a user, store selections made by the user with respect to the configuration options, and pass the selections to the main engine; and

a data gathering component coupled to the main engine and stored on the mobile device, wherein the data gathering component is configured to monitor user activity in order to select the multimedia file from a plurality of multimedia files.

14. The advertising engine of claim 13 wherein disabling of the assistant component on the mobile device also disables the data gathering component.

15. The advertising engine of claim 13 further comprising a content caching component coupled to the main engine and configured to download a content file while the multimedia file is playing on the mobile device.

16. A mobile device comprising:

a wireless network interface;

a processor coupled to the wireless network interface; and

a memory coupled to the processor and configured to store a plurality of instructions for use by the processor, including;

instructions for detecting an application launch request;

instructions for intercepting the application launch request;

instructions for providing advertising content to an output component of the mobile device; and

instructions for launching the application corresponding to the application launch request after the advertising content has finished playing on the output component.

17. The mobile device of claim 16 wherein the instructions further include:

instructions for a main engine; and

instructions for an ad server coupled to the main engine, wherein the ad server is configured to return the advertising content to the main engine in response to a request from the main engine.

18. The mobile device of claim 17 wherein the instructions further include:

instructions for an assistant component coupled to the main engine, wherein the assistant component is configured to provide a plurality of configuration options to a user of the mobile device, store selections made by the user with respect to the configuration options, and pass the selections to the main engine; and

instructions for a data gathering component coupled to the main engine, wherein the data gathering component is configured to monitor user activity in order to select the advertising content from a selection of multimedia files.

19. The mobile device of claim 16 further comprising:

instructions for downloading at least a portion of a multimedia file while the advertising content is playing on the output component; and

instructions for ending the downloading when the advertising content is finished playing on the output component.

20. The mobile device of claim 19 further comprising:

instructions for determining whether the multimedia file has been completely downloaded when the advertising content has finished playing on the output component; and

instructions for storing the multimedia file on the mobile device, wherein only a downloaded portion of the multimedia file is stored if the multimedia file was not completely downloaded.