METHOD OF DISPLAY ADVERTISING WITH TV VISUALIZATIONS

• US 20080141297A1
• Filed: 12/08/2006
• Published: 06/12/2008
• Est. Priority Date: 12/08/2006
• Status: Abandoned Application

• Current Assignee: Sony Corporation (Sony Group Corp.), Sony Electronics Inc. (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.), Sony Electronics Inc. (Sony Group Corp.)
• Inventors: Unger, Bob, Dawson, Thomas
• Application Number:
  US11/608,759
• Publication Number:
  US 20080141297A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Apparatus and method for outputting advertising displays from a video device, preferably having an integral display. The video device is configured for outputting a source of regular video content when in an active mode. When switched to a stand-by mode then visualizations containing advertising are output instead of the regular content. Visualizations are preferably generated in response to stored content which can be directly displayed, displayed over generated backgrounds, or used as parameters for generating complete visualizations. The extent to which the visualizations are displayed on the video display in stand-by mode is tracked and used for determining the value of incentives to which the user is entitled. User incentives are preferably communicated over the Internet to a server which maintains point values and controls redemption for the points of various users.

Claims

1. An apparatus for outputting video media, comprising:

means for outputting a source of regular video content to a video display screen;

means for detecting a stand-by mode of said apparatus;

means for generating a source of video content visualizations, including advertising material, in response to detecting entry into said stand-by mode; and

means for tracking the extent to which visualizations are to be displayed on the video display screen.

2. An apparatus as recited in claim 1, wherein said regular video content is selected from the group of content sources consisting of television broadcast content, satellite television content, cable television content, internet video content, removable media content, fixed media content, and gaming systems.

3. An apparatus as recited in claim 1, wherein said visualization generator is configured to output visualizations which have been previously stored, or to generate visualizations in response to stored content and visualization information.

4. An apparatus as recited in claim 1, wherein said means for tracking the extent of visualization display is configured to register the amount of time that visualizations are displayed.

5. An apparatus as recited in claim 4, wherein said means for tracking the extent of visualizations is configured to register the times at which the visualizations are displayed, the preferences used in generating the visualizations, or a combination of the display times and the preferences.

6. An apparatus as recited in claim 1, further comprising means for communicating visualization tracking information to a remote system configured for distributing incentives to a user of said apparatus.

7. An apparatus for outputting video media, comprising:

a video display screen configured for displaying video content from a first video source when in an active mode;

a visualization generator configured for generating a second source of video content on said video display screen in response to detecting that said apparatus is entering a stand-by mode;

said second source of video content comprising advertising material; and

a visualization monitor configured to track the extent to which said visualizations are displayed on said video display screen for determining the accrual of user incentives.

8. An apparatus as recited in claim 7, wherein said first source of video content can be selected from broadcast content, internet content, satellite content, video gaming content, content from removable media, or content from fixed media.

9. An apparatus as recited in claim 7:

wherein said apparatus allows the user to select from On, Off and Stand-by modes;

wherein the selection of said On mode provides for normal content viewing of said first video source;

wherein the selection of Off mode prevents content or visualizations from being displayed; and

wherein the selection of Stand-by mode activates the visualization generator for displaying advertising content.

10. An apparatus as recited in claim 7:

wherein said apparatus allows the user to select from On and Stand-by modes; and

wherein selection of said Stand-by mode activates the visualization generator for displaying advertising content.

11. An apparatus as recited in claim 7, wherein said visualization generator is configured to output visualizations which have been previously stored, or to generate visualizations in response to stored content and visualization information.

12. An apparatus as recited in claim 7, wherein said visualization generator outputs the visualizations in response to user preference settings selected from the group of user preference settings consisting essentially of user preference on the types of advertising, user preference on the theme of the advertising messages, and user preference on how the visualizations are displayed on the display screen.

13. An apparatus as recited in claim 7:

wherein said detecting that said apparatus is entering a stand-by mode comprises programming executable on said apparatus for,

registering manual and remote control user inputs, and

checking said user input to determine if the user has selected stand-by mode.

14. An apparatus as recited in claim 7, further comprising a communication module configured for communicating information from said visualization monitor to an external system which controls the generation of user incentives.

15. A method of generating on-screen advertising, comprising:

detecting television entry into a stand-by mode;

generating visualizations, containing advertising, on said television in response to entry into said stand-by mode; and

incrementing incentive units in response to the generation of said visualizations, said incentive units having a redeemable value to the consumer.

16. A method as recited in claim 15, wherein said visualizations are generated in response to user preference settings.

17. A method as recited in claim 15, wherein said visualizations are generated in response to user preference settings selected from the group of preference settings consisting essentially of user preference on the types of advertising, user preference on the theme of the advertising messages, and user preference on how the visualizations are displayed on the television.

18. A method as recited in claim 15, further comprising communicating information on incentive units to an external system which controls the generation of user incentives.

19. A method as recited in claim 15, wherein said visualizations have been previously stored, or have been generated in response to stored advertising content.

20. A method as recited in claim 15, wherein said incrementing of incentive units is performed in response to the amount of time that visualizations are displayed.