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PROCESS FOR THE ANALYSIS OF THE POSITIONING OF PRODUCTS ON STORE SHELVES

  • US 20080144934A1
  • Filed: 11/21/2007
  • Published: 06/19/2008
  • Est. Priority Date: 11/23/2006
  • Status: Abandoned Application
First Claim
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1. A method for the analysis of the positioning of products on shelves based on a digital photograph of at least a part of the shelves, each product to be analyzed being predefined by a signature of visual characteristics of the said product, the method comprises the steps of:

  • a. dividing of the digital photograph in zones comprising visually identical products, andb. for at least one zone,i. comparing the visual characteristics of the zone with the signatures of products, the comparison being based on a proximity metric of visual characteristics of the zone with the signatures of products andii. determination of the product(s) belonging to the zone are products having a signature minimizing the proximity metric.

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