METHOD AND APPARATUS FOR PROVIDING PLAYER INCENTIVES

• US 20080146322A1
• Filed: 08/17/2007
• Published: 06/19/2008
• Est. Priority Date: 05/07/2004
• Status: Active Grant

• Current Assignee: Scientific Games Corporation
• Original Assignee: Dow K. Hardy, John E. Taylor, John F. Acres, Mark E. Herrmann, Steven N. Kane
• Inventors: Acres, John F., Herrmann, Mark E., Hardy, Dow K., Kane, Steven N., Taylor, John E.
• Granted Patent: US 8,029,361 B2
• Time in Patent Office: Days
• US Class Current: 463/25
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3239 Tracking of individual players
• CPC Class Codes: G07F 17/3255 Incentive, loyalty and/or promotion schemes, e.g. comps, gaming associated with a purchase, gaming funded by advertisements
• CPC Class Codes: G07F 17/329 Regular and instant lottery, e.g. electronic scratch cards

Abstract

A system and method is provided for incentivizing players to visit a gambling location. In one aspect, a qualified person is invited to play an electronic game which has a plurality of outcomes, at least one of which is a winning outcome. In one embodiment, the qualified person may be required to redeem the outcome at the gambling location. In another embodiment, the person may be required to redeem the outcome at a redemption location. In another aspect, a method is provided for permitting a person to take one or more actions within a gambling location and in response inviting the person to play an electronic game separate from the games offered in a gambling environment at the gambling location, where the game has a plurality of outcomes, at least one of which is a winning outcome, and if the person obtains a winning outcome, requiring the person to redeem the at least one outcome at the gambling location. In one embodiment, the method includes the acts of qualifying a person, and in response to the act of qualifying the person, performing acts of providing an award to the qualified person and inviting the person to visit a gambling location to redeem the award. A method is provided for incentivizing players to return to a gambling location after a previous visit. One aspect relates to a method for providing additional incentives to a frequent player program member to visit a gambling location such as a casino. In one example, the ease of using the Internet or other remote technologies is combined with advantages of a frequent player program to encourage players to return to the casino. A prize may be revealed in an online game, and the prize may need to be redeemed at the location of the casino. In one example game format, the player may be provided game credits to a player to play one or more online games that reveal prizes. The prizes may include, for example, an amount of non-cashable credit that may be used by the player to play one or more games located at the gambling location, thus encouraging player return. Other prizes, such as, for example, complimentary offers and/or promotional prizes may be awarded that can only be redeemed by the player by returning to the gambling location. Further, another aspect relates to providing special incentives for remote entry of casino affiliation or membership cards. The special incentives may include providing a prize or award to frequent player program members that remotely use his or her membership. In one example, the player is provided an indication of winning an incentive during play of an online game. In another example, the player may be required to obtain the winnings at the casino to encourage players to return to the casino.

Claims

1. A method for conducting a game played by a player, the method comprising acts of:

notifying the player of an opportunity to win a prize;

accessing of the operator'"'"'s website by the player;

providing for the player to play a game(s) on the operator'"'"'s website; and

providing a computer-based game to be played by the player which reveals the prize won by the player.

2. The method according to claim 1, further comprising an act of storing, on a server, the prize won by the player.

3. The method according to claim 1, wherein a coupon is provided with the notification of an opportunity to win the prize.

4. The method according to claim 3, wherein the coupon includes an access code, and the method comprises an act of permitting the player to enter the access code into a website of the operator to gain access.

5. The method according to claim 1, wherein the notification occurs in response to a player performing at least one of the group comprising entering frequent player information, and swiping a frequent player card at a kiosk.

6. The method according to claim 1, wherein the notification occurs by at least one of the group comprising mail, an e-mail, a telephone, and a fax.

7. The method according to claim 1, wherein the prize won by the player in each game is predetermined.

8. The method according to claim 1, wherein the total prize won by the player in all games played with the game credits is predetermined.

9. The method according to claim 1, wherein the game credits provided to a player is predetermined.

10. The method according to claim 7, wherein the sequence of reveals is predetermined.

11. The method according to claim 7, wherein the reveals are randomly determined by the client.

12. The method according to claim 7, wherein the sequence of reveals is stored in a database of a server.

13. The method according to claim 1, further comprising an act of providing a player an opportunity to enter a sweepstake.

14. The method according to claim 13, further comprising an act of entering the sweepstake by the player.

15. The method according to claim 14, wherein the player is immediately notified of winning or losing the sweepstake.

16. The method according to claim 14, wherein the player is entered into at least one of a next drawing, one or more future drawings, and a limited number of future drawings.

17. The method according to claim 1, wherein the prize includes a non-cashable credit.

18. The method according to claim 1, wherein the prize includes a complimentary offer.

19. The method according to claim 1, wherein the prize includes a promotional prize.

20. The method according to claim 17, wherein the non-cashable credit is used by the player at a gambling location of the operator.

21. The method according to claim 17, wherein the non-cashable credit is used to obtain a free play of a game located at a gambling location of the operator.

22. The method according to claim 21, wherein the non-cashable credit can be used only at the gambling location of the operator.

23. The method according to claim 18, wherein the complimentary offer is redeemed only at the gambling location of the operator.

24. The method according to claim 19, wherein the promotional prize is redeemed only at the gambling location of the operator.

25. The method according to claim 1, wherein the act of notifying the player is performed using information associated with a frequent player membership.

26. The method according to claim 1, wherein an amount of the prize awarded to the player is limited by a predetermined range.

27. The method according to claim 26, wherein the amount of the prize is randomly selected by a computer system, the randomly selected amount being limited by the predetermined range.

28. The method according to claim 1, further comprising acts of determining, by the website, the prize won by the player, and notifying the operator of the determined prize.

29. The method according to claim 1, further comprising acts of determining, by the operator, the prize won by the player, and notifying the website of the determined prize.

30. The method according to claim 1, further comprising an act of providing to the player periodically a plurality of opportunities to win one or more prizes.

31. The method according to claim 1, further comprising an act of notifying the player of any prize won by the player.