Methods of detecting and avoiding fraudulent internet-based advertisement viewings
First Claim
1. A method of testing traffic on the World Wide Web, said method comprising;
- displaying an advertising supported link on a first web page;
recording a selection of said advertising supported link by a web viewer;
displaying an intermediate web page to said web viewer;
analyzing a response (if any) received from said web viewer in response to said intermediate web page; and
applying an adjustable testing policy to at least one factor, said at least one factor including said response, to determine if said web viewer is a human entity.
3 Assignments
0 Petitions
Accused Products
Abstract
Non human entities such as automated web crawlers or malicious click-fraud programs can skew the tracking of clicks on web site advertisements. Thus, it is desirable to filter out page views caused by such automated entities. To achieve this goal, a web site may interject an intermediate web page after a web viewer selects an advertising link but before the web viewer is sent to the advertiser'"'"'s designated web site. The intermediate web page allows for a response from the web viewer. The system then analyzes the web viewer'"'"'s response to the intermediate web page (if any) along with other information using an adjustable testing policy to make a determination as to whether the web viewer is a human or non-human entity. An adjustable interject policy may be used to determine if an interjection should occur after a web viewer has selected an advertisement and before the web viewer is directed to the advertiser'"'"'s designated web site. In this manner, the number of web viewers that are subjected to the intermediate web page is reduced.
-
Citations
28 Claims
-
1. A method of testing traffic on the World Wide Web, said method comprising;
-
displaying an advertising supported link on a first web page; recording a selection of said advertising supported link by a web viewer; displaying an intermediate web page to said web viewer; analyzing a response (if any) received from said web viewer in response to said intermediate web page; and applying an adjustable testing policy to at least one factor, said at least one factor including said response, to determine if said web viewer is a human entity. - View Dependent Claims (2, 3, 4, 5, 6, 8, 10, 11, 12, 21, 24)
-
-
7. (canceled)
-
9. (canceled)
-
13. A method of testing traffic on The World Wide Web, said method comprising;
-
displaying an advertising supported link on a first web page; recording a selection of said advertising supported link by a web viewer; evaluating an adjustable interject policy, if said adjustable interject policy determines that an interject should occur then performing the substeps of displaying an intermediate web page to said web viewer; analyzing a response (if any) received from said web view in response to said intermediate web page; and applying an adjustable testing policy to at least one factor, said at least one factor including said response, to determine if said web viewer is a human entity. - View Dependent Claims (19, 23)
-
-
14. (canceled)
-
15. (canceled)
-
16. The method of testing traffic on the World Wide Web as set forth in claim i3 where said adjustable interject policy considers a time of day.
-
17. (canceled)
-
18. (canceled)
-
20. (canceled)
-
22. (canceled)
-
25. A system of testing traffic on the World Wide Web, said system comprising:
-
a web server displaying an advertising supported link on a first web page to a web viewer, said web server displaying an intermediate web page to said web viewer in response to said user'"'"'s selection of said advertising supported link; a testing server, said testing server analyzing a response (if any) received from said web viewer in response to said intermediate web page with an adjustable testing policy to at least one factor, said at least one factor including said response, to determine if said web viewer is a human entity. - View Dependent Claims (26, 27, 28)
-
Specification