ADVERTISEMENT SELECTION AND PROPAGATION OF ADVERTISEMENTS WITHIN A SOCIAL NETWORK

• US 20080147482A1
• Filed: 10/29/2007
• Published: 06/19/2008
• Est. Priority Date: 10/27/2006
• Status: Active Application

• Current Assignee: RIPL Corp.
• Original Assignee: RIPL Corp.
• Inventors: Lehman, Jeff, Hyman, Michael, Messing, Bill
• Application Number:
  US11/927,198
• Publication Number:
  US 20080147482A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/52 for supporting social networking services

Abstract

In various embodiments, direct or indirect specification of an advertisement to be displayed on a web page or other medium being published or administered by a user is received by a computing device. In response, the computing device provides or enables provision of the advertisement to be delivered and displayed to another user that is a friend of the user, and/or another advertisement to be displayed subsequently to the user. In various embodiments, the computing device provides or enables provision of an advertisement to be displayed for the user based on the intersection of the preferences of the user with the preferences of a publisher or administrator of content being consumed by the user. In various embodiments, the computing device tracks propagation of an advertisement through a social network of users, and/or determining the nature and amount of influence a user has in propagating an advertisement through the social network.

Claims

1. A method comprising:

receiving by a computing device, from a user, a specification of an advertiser or a category of advertisements indirectly specifying a first advertisement, or a specification directly specifying the first advertisement, the first advertisement to be displayed in connection with content being published or administered by the user;

providing or enabling providing, by the computing device, a second advertisement to be displayed with content subsequently viewed by the user, based at least in part on the direct or indirect specification of the first advertisement.

2. The method of claim 1, wherein the specification comprises one or more of a position or a format of the first advertisement.

3. The method of claim 1, wherein the providing or enabling providing comprises the computing device providing the second advertisement to a client device of the user to be displayed with the content subsequently viewed by the user, the providing being based at least in part on the direct or indirect specification of the first advertisement.

4. The method of claim 1, wherein the providing or enabling providing comprises the computing device providing the specification to an advertisement provider to enable the advertisement provider to provide the second advertisement to a client device of the user to be displayed with the content subsequently viewed by the user, the providing of the second advertisement being based at least in part on the direct or indirect specification of the first advertisement.

5. The method of claim 4, wherein the advertisement provider also provides the content subsequently viewed by the user.

6. The method of claim 1, further comprising:

receiving by the computing device, response of the user to the second advertisement; and

conditionally specifying the second or a third advertisement to be displayed with the content or other content being published by the user, or distributing the second or third advertisement to another that is a friend of the user, based at least partly on the selections or response of the user.

7. The method of claim 6 further comprises tracking propagation of one or more of the advertisements through a social network comprising the user.

8. The method of claim 6 further comprises determining the nature and amount of influence of the user in propagating the advertisements through a social network comprising the user.

17. An apparatus comprising:

at least one processor; and

storage medium coupled to the processor, having stored therein a plurality of programming instructions to be operated by the processor, the programming instructions configured to practice the method as set forth in claim 1 when the programming instructions are operated by the processor.

9. A method comprising:

receiving by a computing device, from a user, one or more preferences of the user;

providing or enabling providing, by the computing device, an advertisement to be displayed in connection with content subsequently viewed by the user, based at least in part on the intersection of one or more preferences of the user with one or more preferences of a publisher or an administrator of content or a medium which the user consumes.

10. The method of claim 9, further comprising:

receiving by the computing device, response of the user to the advertisement; and

conditionally specifying the advertisement or another advertisement to be displayed in connection with content being published by the user, or distributing the advertisement or the other advertisement to another user that is a friend of the user, based at least in part on the response of the user to the advertisement.

11. The method of claim 10 further comprises tracking propagation of one or more of the advertisements through a social network comprising the users.

12. The method of claim 10 further comprises determining the nature and amount of influence of each of one or more of the users in propagating the advertisements through a social network comprising the users.

18. An apparatus comprising:

at least one processor; and

storage medium coupled to the processor, having stored therein a plurality of programming instructions to be operated by the processor, the programming instructions configured to practice the method as set forth in claim 9 when the programming instructions are operated by the processor.

13. A method comprising:

receiving by a computing device, from a user, a specification of an advertiser or a category of advertisements, indirectly specifying an advertisement, or a specification directly specifying the advertisement, the advertisement to be displayed in connection with content being published by the user,

providing or enabling providing, by the computing device, the advertisement to be displayed in connection with content subsequently viewed by another user that is a friend of the user, based at least in part on the specification of the advertisement.

14. The method of claim 13, further comprising:

receiving by the computing device, response of the other user to the advertisement; and

conditionally specifying the advertisement or another advertisement to be displayed in connection with content being published by the other user, or distributing the advertisement or the other advertisement to yet another user that is a friend of the other user, based at least in part on the response of the other user.

15. The method of claim 13 further comprises tracking propagation of one or more of the advertisements through a social network comprising the users.

16. The method of claim 13 further comprises determining the nature and amount of influence of each of one or more of the users in propagating the advertisements through a social network comprising the users.