HIGH SPEED ADVERTISING TO MOBILE TRANSCEIVERS

• US 20080147484A1
• Filed: 12/12/2007
• Published: 06/19/2008
• Est. Priority Date: 12/13/2006
• Status: Abandoned Application

• Current Assignee: Icon Vapor, Inc.
• Original Assignee: Icon Vapor, Inc.
• Inventors: Davis, Roger
• Application Number:
  US11/955,282
• Publication Number:
  US 20080147484A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

The disclosed method includes collecting and monitoring customer preferences; performing calculations based on the collected and monitored preferences, the calculations being for determining at least a target audience of the advertisement campaign, an advertisement media presentation, an advertisement media delivery time and an expense minimizing advertisement media delivery route for advertisements to be transmitted to a portable communication device to customers based on the individual customer'"'"'s preferences through a network; and receiving and outputting the advertisements on the portable communication device.

Claims

1. A method for sending multimedia advertisements to a portable communication device being single-hand operable, comprising:

registering a user of a portable communication device, wherein registration at least being for inputting user preference data;

monitoring user activity, wherein user activity at least includes monitoring media viewed by the user, and subsequent user actions upon viewing media and wherein the user activity is stored as user activity data in a database;

performing calculations on a server based on user preference data and user activity data, the calculations being for determining at least a target audience, an advertisement media presentation, an advertisement media delivery time and an time minimizing advertisement media delivery route for advertisements to be delivered to the portable communication device; and

transmitting the advertisement media via a network to the portable communication device.

2. The method of claim 1, wherein after outputting the advertisement media an invitation to receive additional media is delivered to the portable communication device.

3. The method of claim 2, wherein the additional media being related to the advertisement media.

4. The method of claim 1, wherein the outputting of the advertisement media is postponed when a call is either initiated or received by a user.

5. The method of claim 4, wherein the portable communication device having a buffer being for temporarily storing advertisement media data streaming to the portable communication device during a call so as to enable advertisement media output continuity upon completion of the call either initiate or received by the user.

6. The method of claim 4, wherein a notification is transmitted to the server from the portable communication device when either the call is initiated or received, the notification being for temporarily pausing streaming advertisement media data transmission until the call is completed and wherein another notification is sent to the server from the portable communication device when the call is completed for resuming streaming advertisement media data transmission so as to enable advertisement media output continuity upon completion of the call either initiate or received by the user.

7. The method of claim 1, wherein the streaming data network is a Worldwide Interoperability for Microwave Access (WiMax) network.

8. The method of claim 1, wherein the advertisement being an offer exclusive for at least one of a particular time and location.

9. The method of claim 1, further comprising registering viewing of the advertisement by a user.

10. The method of claim 8, further comprising receiving a credit for registering viewing of the advertisement, wherein the credit being usable for purchases.

11. The method of claim 1, wherein the advertisement is transmitted in response to predetermined environmental conditions.

12. The method of claim 1, further comprising:

billing an advertiser based on substantially real time demand for at lease one of a timeslot and user demographics; and

bidding for a timeslot price among advertisers demanding a same timeslot.

13. The method of claim 12, wherein the server will allow overrides to the server determined timeslot by a content deliverer.

14. The method of claim 1, wherein the monitoring of user activity includes collecting business intelligence on users that indicate an optimal time to transmit the advertisement media to a user'"'"'s portable communication device and the time of day the user is most likely to respond to the advertisement media.

15. The method of claim 1, further comprising identifying a geographic location of the user and transmitting advertisement media being substantially related to that location.

16. The method of claim 1, wherein the portable communication device is a cell phone and includes a user interface being of a dimension less than about 9 square inches in surface area.

17. The method of claim 1, wherein the mobile communication device being for receiving substantially real time emergency information relevant to a location and wherein the advertisement and emergency information being deliverable in about less than 5 minutes.

18. A method for sending multimedia advertisements to a portable communication device being single-hand operable, comprising:

receiving a client'"'"'s advertising campaign objectives;

storing user data and advertisement media, wherein the user data is at least one of information inputted by the user and user system activity;

monitoring user system activity;

performing calculations on a server for determining at least a target audience, an advertisement media presentation, an advertisement media delivery time and a time minimizing advertisement media delivery route from the user data that substantially meets the client'"'"'s advertising campaign objectives, wherein the server monitors the user activity in substantially real time for continuously modifying at least the target audience, the advertisement media presentation, the advertisement media delivery time and the least expensive advertisement media delivery route;

transmitting the advertisement media via a network to the portable communication device, wherein a portable communication device being for receiving and outputting advertisement media from the server and for sending user activity to the server.

19. The method of claim 18, wherein after outputting the advertisement media an invitation to receive additional media is delivered to the portable communication device.

20. The method of claim 19, wherein the additional media being related to the advertisement media.

21. The method of claim 18, wherein the outputting of the advertisement media is postponed when a call is either initiated or received by a user.

22. The method of claim 21, wherein the portable communication device having a buffer being for temporarily storing advertisement media data streaming to the portable communication device during a call so as to enable advertisement media output continuity upon completion of the call either initiate or received by the user.

23. The method of claim 21, wherein a notification is transmitted to the server from the portable communication device when either the call is initiated or received, the notification being for temporarily pausing streaming advertisement media data transmission until the call is completed and wherein another notification is sent to the server from the portable communication device when the call is completed for resuming streaming advertisement media data transmission so as to enable advertisement media output continuity upon completion of the call either initiate or received by the user.

24. The method of claim 18, wherein the streaming data network is a Worldwide Interoperability for Microwave Access (WiMax) network.

25. The method of claim 18, wherein the advertisement being an offer exclusive for at least one of a particular time and location.

26. The method of claim 18, further comprising registering viewing of the advertisement by a user.

27. The method of claim 25, further comprising receiving a credit for registering viewing of the advertisement, wherein the credit being usable for purchases.

28. The method of claim 18, wherein the advertisement is transmitted in response to predetermined environmental conditions.

29. The method of claim 18, further comprising:

billing an advertiser based on substantially real time demand for at lease one of a timeslot and user demographics; and

bidding for a timeslot price among advertisers demanding a same timeslot.

30. The method of claim 29, wherein the server will allow overrides to the server determined timeslot by a content deliverer.

31. The method of claim 18, wherein the monitoring of user activity includes collecting business intelligence on users that indicate an optimal time to transmit the advertisement media to a user'"'"'s portable communication device and the time of day the user is most likely to respond to the advertisement media.

32. The method of claim 18, further comprising identifying a geographic location of the user and transmitting advertisement media being substantially related to that location.

33. The method of claim 18 wherein the portable communication device is a cell phone and includes a user interface being of a dimension less than about 9 square inches in surface area.

34. The method of claim 18, wherein the mobile communication device being for receiving streaming real time emergency information relevant to a location and wherein the advertisement and emergency information being deliverable in less than about 5 minutes.