Methods and apparatus for conversational advertising
First Claim
1. A computer-implemented method for conversational advertising, the method comprising:
- monitoring online commentary data published on a data network, including;
identifying commentary data on one or more electronic forums accessible over the data network, the commentary data associated with an electronic advertisement, andfiltering the identified commentary data according to one or more parameters to define filtered commentary data;
determining advertisement content based on the filtered commentary data; and
providing the determined advertisement content to the electronic advertisement over the data network.
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Accused Products
Abstract
Disclosed are methods and apparatus, including computer program products, implementing and using techniques for conversational advertising. Online commentary data representing comments and/or conversation is published on a data network. Relevant commentary data associated with an electronic advertisement can be identified on one or more electronic forums accessible over the data network. The identified commentary data can be filtered according to one or more parameters. The parameters can include, for example: commentary content, conversation volume, a designated timeframe, a topic, a tag, a keyword, an index, a link, a classification scheme, an authority, a relevance measure, a meme, a word, a phrase, and/or a ranking. Advertisement content, such as selected comments and/or metadata, is determined based on the commentary data. The determined advertisement content can be provided over the data network, for instance, as an RSS feed, to the electronic advertisement for incorporation into the electronic advertisement. Further commentary data on one or more electronic forums can similarly be processed to dynamically update and refine the advertisement.
233 Citations
20 Claims
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1. A computer-implemented method for conversational advertising, the method comprising:
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monitoring online commentary data published on a data network, including; identifying commentary data on one or more electronic forums accessible over the data network, the commentary data associated with an electronic advertisement, and filtering the identified commentary data according to one or more parameters to define filtered commentary data; determining advertisement content based on the filtered commentary data; and providing the determined advertisement content to the electronic advertisement over the data network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A data processing apparatus for conversational advertising, the apparatus comprising:
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a conversation monitoring module coupled to monitor online conversations on a data network, including; a search module configured to identify commentary data on one or more electronic forums accessible over the data network, the commentary data associated with an electronic advertisement, and a filtering module coupled to filter the identified commentary data according to one or more parameters to define filtered commentary data; an advertising content determining module coupled to determine advertisement content based on the filtered commentary data; and a dynamic update module coupled to provide the determined advertisement content to the electronic advertisement over the data network. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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Specification