CAMPAIGN AWARENESS MANAGEMENT SYSTEMS AND METHODS

• US 20080147738A1
• Filed: 10/31/2007
• Published: 06/19/2008
• Est. Priority Date: 12/19/2006
• Status: Active Grant

• Current Assignee: Carl R. Clark, CeleritasWorks, LLC (RGS Senior Management Group, LC)
• Original Assignee: CeleritasWorks, LLC (RGS Senior Management Group, LC)
• Inventors: Miley, Larry D., Carpenter, Scott R., Evans, Scott A., Lester, Brett A., Schwartz, Dan W.
• Granted Patent: US 7,870,126 B2
• Time in Patent Office: Days
• US Class Current: 707/104.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A campaign management system manages campaign data for one or more campaigns and geospatial data for areas in which the campaigns are directed. The system performs spatial queries, data queries, and/or geocode-based queries, generates maps geographically identifying where campaign events are occurring in the geographic area, and generates feature data for display. Campaign symbology, such as shading, color coding, patterns, icons, or other symbols identify one or more campaign events in the geographic area.

Claims

1. A campaign processing system comprising:

a data management system configured to manage storage and retrieval of campaign data for at least one campaign and geospatial data for an area to which the at least one campaign is directed;

a spatial management system configured to initiate a query of the geospatial data and the campaign data to determine a match for the query, to return selected feature data corresponding to the query if the match is identified, and to generate map image data for at least one image if the match is identified, the selected feature data comprising selected campaign data, the at least one image identifying at least a portion of the area and campaign symbology identifying at least one campaign event for the at least one campaign; and

a program management system configured to generate the query to the spatial management system and, if the match is identified, to receive the selected feature data and the image data from the spatial management system and to generate the feature data and the image data for display.