Systems and methods for electronic mail message server component

• US 20080147813A1
• Filed: 10/31/2007
• Published: 06/19/2008
• Est. Priority Date: 02/28/2003
• Status: Abandoned Application

• Current Assignee: Tralix LLC
• Original Assignee: Tralix LLC
• Inventors: Flores, Luis Felipe Paredes, Farfan, Eric Arturo Nunez, Damm, Roberto Francisco Bargagli
• Application Number:
  US11/981,564
• Publication Number:
  US 20080147813A1
• Time in Patent Office: Days
• US Class Current: 709/206
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: H04L 51/234 for tracking messages

Abstract

An embedded mail object to include in electronic mail messages. In one embodiment, a method may include associating an embedded mail object with a unique electronic mail message. For example, an embedded mail object may include a newsletter, a survey, a quiz, or a promotion. The electronic mail messages may be transmitted to a recipient. Data about the recipient may be received and processed to present results or send another round of electronic mail messages. Embedded mail objects may also be used to keep track of which electronic mail message subjects are responded to more often to improve electronic mail message advertising. Embedded mail messages may also allow secure transactions between a recipient and the user of the electronic mail message.

Claims

1. A system, comprising:

one or more processors;

a memory coupled to the one or more processors to store program instructions executable to implement a server;

wherein the server is configured to;

link a unique electronic mail message to a server component;

transmit the unique electronic mail message to a recipient;

receive data from the recipient through the server component;

analyze the received data; and

transmit a new unique electronic mail message in response to the analyzing received data.

2. The system of claim 1, wherein the link to the server component comprises a uniform resource locator (URL) link to the server component;

wherein a user accessing the URL link is directed to the server component.

3. The system of claim 1, wherein the server component comprises executable code, wherein executing the server component provides an interface for receiving data from the recipient.

4. The system of claim 3, wherein the interface comprises a web page.

5. The system of claim 1, wherein the server is further configured to receive data from the recipient and retrieve the received data in a secure manner.

6. The system of claim 1, wherein the received data is further transmitted to another computer system including a customer relationship management (CRM) system, a call center, a credit scoring system, and a legacy system.

7. The system of claim 1, wherein the server is further configured to:

recognize an incoming electronic mail message sent as a response to the unique electronic mail message, and

archive the incoming electronic mail message.

8. The system of claim 1, wherein the server is further configured to send multiple unique electronic mail messages over a predetermined time period.

9. The system of claim 1, wherein the server is further configured to implement a marketing program that may include multiple personalized messages to be sent during the life of a marketing program in an automatic manner.

10. The system of claim 9, wherein the personalized messages may be sent according to when the recipient responds to the electronic mail messages, when the recipient opens the electronic mail messages, when the recipient clicked on the electronic mail messages, predetermined time periods, or according to if the recipient does not open the electronic mail messages.

11. The system of claim 1, wherein the server is further configured to react in a predetermined manner to the received incoming electronic mail message.

12. A method, comprising:

linking a unique electronic mail message to a server component;

transmitting the unique electronic mail message to a recipient;

receiving data from the recipient through the server component;

analyzing the received data; and

transmitting a new unique electronic mail message in response to the analyzing received data.

13. The method of claim 12, wherein the link to the server component comprises a uniform resource locator (URL) link to the server component;

wherein a user accessing the URL link is directed to the server component.

14. The method of claim 12, wherein the server component comprises executable code, wherein executing the server component provides an interface for receiving data from the recipient.

15. The method of claim 14, wherein the interface comprises a web page.

16. The method of claim 12, wherein the server is further configured to receive data from the recipient and retrieve the received data in a secure manner.

17. The method of claim 12, wherein the received data is further transmitted to another computer system including a customer relationship management (CRM) system, a call center, a credit scoring system, and a legacy system.

18. The method of claim 12, further comprising:

recognizing an incoming electronic mail message sent as a response to the unique electronic mail message, and

archiving the incoming electronic mail message.

19. The method of claim 12, further comprising sending multiple unique electronic mail messages over a predetermined time period.

20. The method of claim 12, further comprising implementing a marketing program that may include multiple personalized messages to be sent during the life of a marketing program in an automatic manner.

21. The method of claim 20, wherein the personalized messages may be sent according to when the recipient responds to the electronic mail messages, when the recipient opens the electronic mail messages, when the recipient clicked on the electronic mail messages, predetermined time periods, or according to if the recipient does not open the electronic mail messages.

22. A computer-readable storage medium, comprising program instructions, wherein the program instructions are computer-executable to:

link a unique electronic mail message to a server component;

transmit the unique electronic mail message to a recipient;

receive data from the recipient through the server component;

analyze the received data; and

transmit a new unique electronic mail message in response to the analyzing received data.

23. The computer-readable storage medium of claim 22, wherein the link to the server component comprises a uniform resource locator (URL) link to the server component;

wherein a user accessing the URL link is directed to the server component.

24. The computer-readable storage medium of claim 22, wherein the server component comprises executable code, wherein executing the server component provides an interface for receiving data from the recipient.

25. The computer-readable storage medium of claim 24, wherein the interface comprises a web page.