In-Channel Marketing and Product Testing System
First Claim
1. A method of obtaining eye tracking data from a panelist comprising the steps:
- (a) displaying a virtual image of a product to the panelist via a panelist interface, wherein the panelist interface comprises an Internet connection, wherein said virtual image is received by the panelist interface via the Internet;
(b) collecting eye tracking data by eye tracking the panelist with an eye tracking device while displaying said virtual image of the product; and
(c) obtaining the collected eye tracking data from the panelist via the Internet.
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Abstract
An in-channel marketing and product testing system having a purchase environment module with instructions for generating a virtual purchase environment comprising a plurality of competitive products. The system also includes a panelist interface configured to receive panelist input, wherein the panelist interface is arranged in selective communication with the purchase environment module to receive and display the virtual purchase environment. The system might also have a research module in communication with the purchase environment module and the panelist interface. The research module is configured to enable selective control and manipulation of the virtual purchase environment generation and to receive panelist input from the panelist interface to facilitate analysis of test data and preferences.
15 Citations
17 Claims
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1. A method of obtaining eye tracking data from a panelist comprising the steps:
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(a) displaying a virtual image of a product to the panelist via a panelist interface, wherein the panelist interface comprises an Internet connection, wherein said virtual image is received by the panelist interface via the Internet; (b) collecting eye tracking data by eye tracking the panelist with an eye tracking device while displaying said virtual image of the product; and (c) obtaining the collected eye tracking data from the panelist via the Internet. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method of obtaining eye tracking data from a panelist comprising the steps:
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(a) offering a reward to the panelist via a panelist interface for participating in data collection; (b) displaying a virtual image of a product to the panelist via the panelist interface, wherein the panelist interface comprises an Internet connection, wherein said virtual image is received by the panelist interface via Internet; (c) collecting eye tracking data by eye tracking the panelist with an eye tracking device while displaying said virtual image of the product; (d) obtaining the collected eye tracking data from the panelist via the Internet; and (e) providing the reward to the panelist via the panelist interface for participating in data collection. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A method of obtaining eye tracking data from a panelist comprising the steps:
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(a) displaying a virtual shopping environment to the panelist via a panelist interface, wherein the panelist interface comprises an Internet connection; wherein the virtual shopping environment is received by the panelist interface via the Internet; wherein the virtual shopping environment comprises a plurality of virtual products; (b) instructing the shopper via the panelist interface to virtually purchase at least one product, of the plurality of virtual products, in the virtual shopping environment; (c) collecting eye tracking data by eye tracking the panelist with an eye tracking device while displaying said virtual shopping environment; (d) obtaining the collected eye tracking data from the panelist via the Internet. - View Dependent Claims (15, 16, 17)
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Specification