Advertising and content management systems and methods

• US 20080148311A1
• Filed: 12/13/2006
• Published: 06/19/2008
• Est. Priority Date: 12/13/2006
• Status: Abandoned Application

• Current Assignee: Bellsouth Intellectual Property Corporation (AT&T, Inc.)
• Original Assignee: Bellsouth Intellectual Property Corporation (AT&T, Inc.)
• Inventors: Tischer, Steven N.
• Application Number:
  US11/638,609
• Publication Number:
  US 20080148311A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 20/103 Transmitter-side switching
• CPC Class Codes: H04H 60/375 Commercial
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Methods, systems, and products are disclosed for replacing an advertisement. The advertisement is categorized as overrideable, meaning the advertisement may be replaced with another advertisement. A request is received to replace the advertisement with the another advertisement. A scene, comprising content associated with the advertisement, is retrieved. The content is replaced with alternate content associated with the another advertisement. The scene comprising the alternate content is stored.

Claims

1. A processor-implemented method of replacing an advertisement, comprising:

categorizing the advertisement as overrideable, wherein the advertisement may be replaced with another advertisement;

receiving a request to replace the advertisement with the another advertisement;

retrieving a scene comprising content associated with the advertisement;

replacing the content with alternate content associated with the another advertisement; and

storing the scene comprising the alternate content.

2. The method of claim 1, further comprising querying for an identifier of the content associated with the advertisement.

3. The method of claim 2, further comprising querying for an alternate identifier associated with the alternate content.

4. The method of claim 3, wherein receiving the request comprises receiving an instruction to replace the identifier with the alternate identifier.

5. The method of claim 1, wherein replacing the content comprises replacing a digital item with an alternate digital item, the digital item associated with the content and the alternate digital item associated with the alternate content.

6. The method of claim 1, wherein replacing the content comprises replacing an object with an alternate object, the object associated with the content and the alternate object associated with the alternate content.

7. The method of claim 1, further comprising i) querying an advertiser'"'"'s server for an identifier of the alternate content, and ii) receiving the alternate content in response to the query.

8. A system for replacing an advertisement, the system operative to:

categorize the advertisement as overrideable, wherein the advertisement may be replaced with another advertisement;

receive a request to replace the advertisement with the another advertisement;

retrieve a scene comprising content associated with the advertisement;

replace the content with alternate content associated with the another advertisement; and

store the scene comprising the alternate content.

9. The system of claim 8, further operative to query for an identifier of the content associated with the advertisement.

10. The system of claim 9, further operative to query for an alternate identifier associated with the alternate content.

11. The system of claim 10, further operative to receive an instruction to replace the identifier with the alternate identifier.

12. The system of claim 8, further operative to replace a digital item with an alternate digital item, the digital item associated with the content and the alternate digital item associated with the alternate content.

13. The system of claim 8, further operative to replace an object with an alternate object, the object associated with the content and the alternate object associated with the alternate content.

14. The system of claim 8, further operative to receive a request to compose the scene using an identifier of the content associated with the advertisement.

15. A computer program product storing processor-readable instructions for:

categorizing an advertisement as overrideable, wherein the advertisement may be replaced with another advertisement;

receiving a request to replace the advertisement with the another advertisement;

retrieving a scene comprising content associated with the advertisement;

replacing the content with alternate content associated with the another advertisement; and

storing the scene comprising the alternate content.

16. The computer program product of claim 15, further comprising instructions for querying for an identifier of the content associated with the advertisement.

17. The computer program product of claim 16, further comprising instructions for querying for an alternate identifier associated with the alternate content.

18. The computer program product of claim 17, further comprising instructions for receiving an instruction to replace the identifier with the alternate identifier.

19. The computer program product of claim 15, further comprising instructions for replacing a digital item with an alternate digital item, the digital item associated with the content and the alternate digital item associated with the alternate content.

20. The computer program product of claim 15, further comprising instructions for replacing an object with an alternate object, the object associated with the content and the alternate object associated with the alternate content.