Systems and methods for inserting advertisements during commercial skip
First Claim
1. A method for skipping advertisements, comprising:
- playing back video stored at least partially on a storage device, wherein the video includes at least one advertisement;
receiving a user instruction to skip the advertisement;
displaying, in response to receiving the user instruction, substitute media instead of the advertisement; and
automatically resuming playback of the recording from a point that follows the end of the advertisement.
2 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods for skipping advertisements while playing back a video that includes at least one advertisement are provided. When a user reaches the advertisement, the user may select to skip the advertisement. In response to the skip instruction, the interactive media guidance application may identify and display substitute media instead of the advertisement. The substitute media may be an image, a video frame, a video clip, a graphic, or any other suitable media. The interactive media guidance application may identify the substitute media to display from advertisement data associated with the skipped advertisement. The substitute media may be displayed for a designated length of time (e.g., less than the time it would take to fast forward past the advertisement). Once the time for displaying the substitute media has lapsed, the interactive media guidance application may resume playback of the video following the end of the advertisement.
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Citations
34 Claims
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1. A method for skipping advertisements, comprising:
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playing back video stored at least partially on a storage device, wherein the video includes at least one advertisement; receiving a user instruction to skip the advertisement; displaying, in response to receiving the user instruction, substitute media instead of the advertisement; and automatically resuming playback of the recording from a point that follows the end of the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system for skipping advertisements, the system comprising a storage device, a display device, and control circuitry, the control circuitry configured to:
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direct the storage device to play back video stored at least partially on the storage device, wherein the video includes at least one advertisement; receive a user instruction to skip the advertisement; direct the display device to display, in response to receiving the user instruction, substitute media instead of the advertisement; and direct the storage device to automatically resume playback of the recording from a point that follows the end of the advertisement. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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Specification