MOBILE AD SELECTION AND FILTERING

• US 20080153513A1
• Filed: 06/22/2007
• Published: 06/26/2008
• Est. Priority Date: 12/20/2006
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Cheng, Lili, Jain, Kamal, Flake, Gary W., Chickering, David M., Meek, Christopher A., Gounares, Alexander G., Hemmen, Jeffrey R.
• Application Number:
  US11/767,360
• Publication Number:
  US 20080153513A1
• Time in Patent Office: Days
• US Class Current: 455/456.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The claimed subject matter relates to an architecture that can filter or organize content such as advertisements that are either received by or transmitted to a mobile device. The filtering or organizing can be based upon local attributes associated with the mobile device (e.g., location, velocity, time, a profile), as well as based upon attributes associated with the advertiser (e.g., inventory, customer traffic). In addition, the architecture can provide for selection and/or display of advertisements based upon a bidding model, wherein advertisers can bid for mobile devices that exhibit certain characteristics.

Claims

1. A system that facilitates enhanced content organization for a mobile device, comprising:

a receiving component that obtains an advertisement delivered to a mobile device; and

a classification component that organizes the advertisement based at least in part upon a relevance of the advertisement.

2. The system of claim 1, the advertisement is a mobile advertisement.

3. The system of claim 1, the classification component determines the relevance based upon contractual obligations associated with the mobile device.

4. The system of claim 1, the classification component determines the relevance based upon permissions associated with the mobile device.

5. The system of claim 1, the classification component determines the relevance based upon a mode associated with the mobile device.

6. The system of claim 1, the classification component determines the relevance based upon geographic characteristics associated with the mobile device.

7. The system of claim 1, the classification component determines the relevance based upon a time in which the content is received.

8. The system of claim 1, the classification component determines an appropriate time to display the advertisement based upon relevance indicators.

9. The system of claim 1, the classification component organizes the advertisement into an ad channel.

10. The system of claim 1, the classification component selects for display a preferred advertisement from a set of relevant advertisements based upon a bidding model.

11. The system of claim 1, the classification component displays the advertisement on the mobile device and/or transmits the advertisement for display on a disparate device.

12. A system that facilitates tailored ad selection based upon attributes of a mobile device, comprising:

an acquisition component that acquires a set of advertisements;

a communication component that receives an attribute and transmits an advertisement from the set of advertisements; and

a selection component that selects the advertisement based at least in part upon the attribute.

13. The system of claim 12, the attribute is associated with a mobile device and pertains to at least one of a location, a velocity, an orientation, a path, or a profile.

14. The system of claim 12, the attribute pertains to an environment variable associated with a retailer or advertiser.

15. The system of claim 12, the selection component selects the advertisement further based upon a bidding model.

16. A method for facilitating enhanced content organization for a mobile device, comprising:

obtaining an advertisement;

determining a relevance for the advertisement based upon attributes associated with a mobile device; and

organizing the advertisement based upon the relevance.

17. The method of claim 16, the advertisement is mobile advertisement.

18. The method of claim 16, the advertisement is received by and obtained from a mobile device.

19. The method of claim 16, further comprising at least one of the following acts:

employing permissions for determining the relevance;

employing a mode for determining the relevance;

employing a geographic characteristic for determining the relevance;

employing a time aspect for determining the relevance;

or

employing a contractual obligation for determining the relevance.

20. The method of claim 16, further comprising at least one of the following acts:

organizing the advertisement into an ad channel;

utilizing a bidding model for selecting the advertisement for display;

displaying the advertisement on the mobile device;

or

displaying the advertisement on a remote device.