Targeted short messaging service advertisements

• US 20080153520A1
• Filed: 12/21/2006
• Published: 06/26/2008
• Est. Priority Date: 12/21/2006
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Kirtane, Prashant
• Application Number:
  US11/643,085
• Publication Number:
  US 20080153520A1
• Time in Patent Office: Days
• US Class Current: 455/466
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication

Abstract

The present embodiments relate to a system and/or method for adding targeted advertisements to messages. An analysis of a variety of parameters may be used to select and display a targeted advertisement to a user. The targeted advertisement is displayed in a message to the user. In one example, the message may be a short messaging service (SMS) message that includes the targeted advertisement.

Claims

1. A method for providing a targeted advertisement in a message to a recipient comprising:

receiving a request for transmitting the message to the recipient;

gathering at least one variable related to the recipient;

comparing the at least one variable related to the recipient with a plurality of advertisements to select the targeted advertisement from the plurality of advertisements; and

augmenting the message with the targeted advertisement.

2. The method according to claim 1 further comprising storing the message.

3. The method according to claim 2 further comprising transmitting the message with the augmented targeted advertisement to the recipient.

4. The method according to claim 3 wherein the message is stored temporary until the message is transmitted.

5. The method according to claim 1 wherein the message is a short message service (SMS) message.

6. The method according to claim 1 further comprising receiving the message from a mobile device of the message sender.

8. The method according to claim 1 wherein the at least one variable related to the recipient comprises at least one of past impressions, past downloads, past subscriptions, past advertisements shown, geography, mobile carrier, device type, available space, user preferences, message content, or combinations thereof.

7. (canceled)

9. A method for adding a targeted advertisement to a short messaging service (SMS) message intended for an end user comprising:

receiving information regarding the end user;

comparing the end user information with a plurality of advertisements; and

selecting the targeted advertisement from the plurality of advertisements based on the comparison with the end user information.

11. The method according to claim 9 wherein the end user information comprises at least one of past impressions, past downloads, past subscriptions, past advertisements shown, geography, mobile carrier, device type, available space, user preferences, message content, or combinations thereof.

12. The method according to claim 9 further comprising:

receiving a request for the SMS message to be sent to the end user;

storing the SMS message;

attaching the targeted advertisement to the SMS message while the SMS message is stored; and

transmitting the SMS message to the end user;

wherein the end user receives the SMS message with a mobile device.

13. The method according to claim 9 wherein the receiving information is in response to receiving a request for transmission of the SMS message to an end user.

14. The method according to claim 13 wherein the request originates from a sender, further wherein the SMS message originates from the sender.

10. (canceled)

15. In a computer readable storage medium having stored therein data representing instructions executable by a programmed processor for selecting an advertisement for a message, the storage medium comprising instructions for:

receiving a message from a sender intended for a recipient;

storing the message;

receiving a past history about the recipient;

analyzing the past history to select a targeted advertisement from a plurality of advertisements; and

augmenting the message with the targeted advertisement.

16. The storage medium according to claim 15 further comprising:

transmitting the message to the recipient; and

removing the message from storage.

17. The storage medium according to claim 15 wherein the past history comprises at least one of past impressions, past downloads, past subscriptions, past advertisements shown, or combinations thereof.

18. The storage medium according to claim 15 further comprising:

receiving at least one additional variable about the recipient; and

analyzing the at least one additional variables in the selection of a targeted advertisement from a plurality of advertisements.

19. The storage medium according to claim 18 wherein the at least one additional variable comprises geography, mobile carrier, device type, available space, user preferences, message content, or combinations thereof.

20. (canceled)

21. A system transmitting short messaging service (SMS) messages with at least one targeted advertisement, the system comprising:

a short message service center (SMSC) configured to receive and transmit the SMS messages over a network; and

a SMS database coupled with the SMSC and configured to store the SMS messages received by the SMSC; and

an advertisement server configured to attach a targeted advertisement to the SMS messages stored in the SMS database.

22. The system according to claim 21 wherein the SMS database is configured to store at least one parameter related to a user of the SMSC.

23. The system according to claim 22 wherein the SMSC is configured to receive available advertisements, such that the available advertisements are compared with the at least one parameter of a user to select the at least one targeted advertisement for the user based on the at least one parameter.

24. The system according to claim 22 wherein the at least one parameter comprises a history parameter.

25. The system according to claim 24 wherein the history parameter comprises at least one of past impressions, past downloads, past subscriptions, past advertisements shown, or combinations thereof.

26. The system according to claim 22 wherein the at least one parameter comprises at least one of past impressions, past downloads, past subscriptions, past advertisements shown, geography, mobile carrier, device type, available space, user preferences, message content, or combinations thereof.

27. (canceled)

28. A method for providing a targeted advertisement in a message to a recipient comprising:

receiving a request for transmission of the message to the recipient;

storing the message;

gathering at least one variable related to the recipient;

comparing the at least one variable related to the recipient with available advertisements to select the targeted advertisement from the available advertisements; and

attaching the targeted advertisement to the message.

29. The method according to claim 28 further comprising:

transmitting the message to the recipient; and

removing the message from storage.

30. (canceled)

31. (canceled)