CAMPAIGN AWARENESS MANAGEMENT SYSTEMS AND METHODS

• US 20080154675A1
• Filed: 10/31/2007
• Published: 06/26/2008
• Est. Priority Date: 12/19/2006
• Status: Active Grant

• Current Assignee: Carl R. Clark, CeleritasWorks, LLC (RGS Senior Management Group, LC)
• Original Assignee: CeleritasWorks, LLC (RGS Senior Management Group, LC)
• Inventors: Carpenter, Scott R., Evans, Scott A., Lester, Brett A., Miley, Larry D., Schwartz, Dan W.
• Granted Patent: US 10,339,539 B2
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration

Abstract

A campaign management system manages campaign data for one or more campaigns and geospatial data for areas in which the campaigns are directed. The system performs spatial queries, data queries, and/or geocode-based queries, generates maps geographically identifying where campaign events are occurring in the geographic area, and generates feature data for display. Campaign symbology, such as shading, color coding, patterns, icons, or other symbols identify one or more campaign events in the geographic area.

Claims

1. A campaign management system comprising:

campaign data for at least one campaign and geospatial data for an area to which the campaign is directed;

a program management system configured to generate first map image data comprising first geospatial data and first campaign data, to accept an indication of a selection of at least some portion of the first map image data, to initiate a search of the campaign data and the geospatial data to determine at least one result, the at least one result comprising second map image data comprising second geospatial data and second campaign data identifying at least a portion of the area for at least one campaign event for the campaign and identifying at least one campaign symbology identifying the at least one campaign event;

a spatial management system configured to generate the first map image data and to generate the second map image data identifying the at least the portion of the area for the at least one campaign event and the at least one campaign symbology identifying the at least one campaign event; and

a user interface configured to generate the first and second map data with the at least the portion of the area and the at least one campaign symbology identifying the at least one campaign event.

2. A campaign management system comprising:

campaign data for a plurality of campaign events for at least one campaign, geospatial data for an area to which the at least one campaign is directed, and external data linked to the campaign data;

a program management system configured to generate a first map image comprising first geospatial data and first campaign data, to accept an indication of a selection of at least some portion of the map image, to initiate a search of the campaign data and the geospatial data to determine at least one match to the selection, and to return at least one result if the at least one match is determined, the at least one result comprising second map image data comprising second geospatial data, second campaign data, and at least some external data identifying at least a portion of the area for at least one campaign event for the campaign, identifying at least one campaign symbology identifying the at least one campaign event, and identifying the at least some external data;

a spatial management system configured to generate the first map image data and to generate the second map image data identifying the at least the portion of the area for the at least one campaign event and the at least one campaign symbology identifying the at least one campaign event; and

a user interface configured to generate the first map data and the second map data with the at least the portion of the area, the at least one campaign symbology identifying the at least one campaign event, and the at least some external data.