INTERNET BASED SEARCH ENGINE ADVERTISING EXCHANGE

• US 20080154678A1
• Filed: 12/21/2007
• Published: 06/26/2008
• Est. Priority Date: 12/21/2006
• Status: Abandoned Application

• Current Assignee: Stephen F. Botelho
• Original Assignee: Stephen F. Botelho
• Inventors: Botelho, Stephen F.
• Application Number:
  US11/963,655
• Publication Number:
  US 20080154678A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A method and system for transacting the display of advertising on the internet, the method comprising registering a user as a member of a search engine advertising exchange; monitoring a number of search inquiries initiated by the member on the internet within a predetermined time period; and assessing a cost to displaying one or more advertisements desired by the member to be displayed in the internet based on the number of search inquiries initiated by the member.

Claims

1. A method for transacting the display of advertising on the internet, the method comprising:

registering a user as a member of a search engine advertising exchange;

monitoring a number of search inquiries initiated by the member on the internet within a predetermined time period; and

assessing a cost to displaying one or more advertisements desired by the member to be displayed in the internet based on the number of search inquiries initiated by the member.

2. The method of claim 1 further comprising determining a threshold number of search inquiries for which the cost to display one or more advertisements desired by the member is zero.

3. The method of claim 1 further comprising assessing a cost to displaying one or more advertisements desired by the member to be displayed in the internet based on one or more of pay-per-click and number of impressions.

4. The method of claim 1 further comprising establishing a plurality of membership levels, at least one of the levels requiring a lower number of search inquiries to maintain a desired advertisement to be displayed on the internet.

5. The method of claim 1 further comprising rotating a sequence at which a plurality of advertisements from a registered member are being displayed on the internet.

6. The method of claim 1 further comprising determining whether a search inquiry is being conducted by automated software.

7. The method of claim 1 further comprising displaying the one or more advertisements on the internet.

8. A search engine advertising exchange system for transacting the display of advertising on the internet, the system comprising:

a registration module configured to register a user as a member of a search engine advertising exchange;

a monitor module for tracking a number of search inquiries initiated by the member on the internet within a predetermined time period; and

a cost module for assessing a cost to displaying one or more advertisements desired by the member to be displayed in the internet based on the number of search inquiries initiated by the member.

9. The system of claim 8 further comprising a display module for displaying the one or more advertisements on the internet.

10. The system of claim 8 wherein the monitor module determines a threshold number of search inquiries for which the cost to display one or more advertisements desired by the member is zero.

11. The system of claim 8 wherein the cost module assesses a cost to displaying one or more advertisements desired by the member to be displayed in the internet based on one or more of pay-per-click and number of impressions.

12. The system of claim 8 wherein the registration module establishes a plurality of membership levels for registration, at least one of the levels requiring a lower number of search inquiries to maintain a desired advertisement to be displayed on the internet.

13. The system of claim 9 wherein the display module rotates a sequence at which a plurality of advertisements from a registered member are being displayed on the internet.

14. The system of claim 8 further comprising an authentication module for determining whether a search inquiry is being conducted by automated software.