CAMPAIGN AWARENESS MANAGEMENT SYSTEMS AND METHODS

• US 20080154700A1
• Filed: 10/31/2007
• Published: 06/26/2008
• Est. Priority Date: 12/19/2006
• Status: Abandoned Application

• Current Assignee: CeleritasWorks, LLC (RGS Senior Management Group, LC)
• Original Assignee: CeleritasWorks, LLC (RGS Senior Management Group, LC)
• Inventors: Carpenter, Scott R., Evans, Scott A., Lester, Brett A., Miley, Larry D., Schwartz, Dan W.
• Application Number:
  US11/933,249
• Publication Number:
  US 20080154700A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

A campaign management system manages campaign data for one or more campaigns and geospatial data for areas in which the campaigns are directed. The system performs spatial queries, data queries, and/or geocode-based queries, generates maps geographically identifying where campaign events are occurring in the geographic area, and generates feature data for display. Campaign symbology, such as shading, color coding, patterns, icons, or other symbols identify one or more campaign events in the geographic area.

Claims

1. A campaign management system comprising:

campaign data for at least one campaign;

geospatial data for an area to which the campaign is directed;

a spatial management system configured to generate map data in response to at least one search of the campaign data and the geospatial data, the map data identifying at least a portion of the area and at least one campaign event for the at least one campaign; and

a program management system configured to receive an input, to initiate the search of the campaign data and the geospatial data to determine at least one result, the at least one result comprising at least the map data identifying the at least the potion of the area and the at least one campaign event.

2. A campaign management system comprising:

campaign data for at least one campaign;

geospatial data for an area to which the campaign is directed;

a spatial management system configured generate map data in response to at least one search of the campaign data and the geospatial data, the map data identifying at least a portion of the area for at least one event for the campaign and identifying at least one campaign symbology identifying the at least one campaign event;

a program management system configured to receive an input, to initiate the at least one query of the campaign data and the geospatial data based on the input, and to determine at least one result of the query, the at least one result comprising at least the map data; and

a user interface configured to generate the at least one result for display.