RETAILER COMPETITION BASED ON PUBLISHED INTENT

• US 20080154703A1
• Filed: 12/19/2007
• Published: 06/26/2008
• Est. Priority Date: 12/20/2006
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Cheng, Lili, Jain, Kamal, Moromisato, George P., Flake, Gary W., Chickering, David M., Horvitz, Eric J., Gounares, Alexander, Connolly, Michael, Hemmen, Jeffrey R.
• Application Number:
  US11/959,844
• Publication Number:
  US 20080154703A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0603 Catalogue ordering
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing

Abstract

The claimed subject matter relates to an architecture that can facilitate enhanced experiences in connection with consumer shopping and/or vendor advertising. The architecture can receive an intent parameter that relates to a shopping objective of a shopper, associate the shopper with a profile, receive a set of advertisements from one or more vendors, and select a suitable advertisement for display to the shopper based upon the intent parameter and/or the profile. The architecture can also maintain a veracity score for the shopper that can indicate the shopper'"'"'s tendencies to follow through with objectives listed in the intent parameters. The veracity score can be utilized, e.g., as a benchmark for bidding advertisers.

Claims

1. A system that facilitates enhanced experiences in connection with consumer shopping and/or vendor advertising, comprising:

an interface component that receives an intent parameter that relates to a shopping objective of a shopper;

an identification component that associates the shopper with a profile;

a solicitation component that receives a set of advertisements from one or more vendors; and

an analysis component that examines the set of advertisements and that selects a suitable advertisement for the shopper based at least in part upon the intent parameter.

2. The system of claim 1, the intent parameter is at least one of a shopping list that includes one or more items intended for purchase, a list that includes one or more intended recipients of purchased items, a location of the shopper, an intended destination of the shopper, an intended length of time of a shopping session, or an intended budget of the shopping session.

3. The system of claim 1, the profile includes at least one of a transaction history associated with the shopper, a shopping preference, demographic data, or a veracity score associated with the shopper.

4. The system of claim 1, the analysis component selects the suitable advertisement further based upon the profile.

5. The system of claim 1, the profile is associated with a mobile device ID.

6. The system of claim 1, further comprising a selection component that identifies appropriate vendors based at least in part upon the intent parameter.

7. The system of claim 6, the selection component identifies appropriate vendors further based upon the profile.

8. The system of claim 1, the solicitation component transmits at least a portion of the intent parameter to the one or more vendors and receives the set of advertisements in response.

9. The system of claim 1, the solicitation component transmits at least a portion of the profile to the one or more vendors and receives the set of advertisements in response.

10. The system of claim 1, further comprising a ranking component that constructs a veracity score for the shopper based at least in part upon a transaction history.

11. The system of claim 10, the ranking component increases the veracity score for the shopper when a transaction associated with the intent parameter occurs.

12. The system of claim 10, the ranking component lowers the veracity score for the shopper when a transaction associated with the intent parameter does not occur within a designated period of time.

13. The system of claim 1, the interface component is included in at least one of the mobile device or a kiosk.

14. The system of claim 1, further comprising a bidding component that receives a bid from the one or more vendors for selection of the suitable advertisement.

15. The system of claim 14, the bid is contingent upon a veracity score associated with the shopper for whom the suitable advertisement is selected.

16. The system of claim 1, the analysis component transmits the suitable advertisement to at least one of the interface component or a second interface component, the second interface component is included in the mobile device.

17. A method for facilitating richer experiences in connection with consumer shopping and/or vendor advertising, comprising:

receiving an intent parameter relating to one or more shopping objectives of a shopper;

matching a profile to the shopper;

obtaining a set of advertisements from one or more vendors; and

selecting a suitable advertisement from the set of advertisements based at least in part upon the intent parameter.

18. The method of claim 17, further comprising at least one of the following acts:

identifying the profile based upon a mobile device ID;

extracting from the intent parameter at least one of a shopping list that includes one or more items intended for purchase, a list that includes one or more intended recipients of purchased items, a location of the shopper, an intended destination of the shopper, an intended length of time of a shopping session, or an intended budget of the shopping session;

selecting an appropriate vendor based at least in part upon the intent parameter;

selecting an appropriate vendor based at least in part upon the profile;

communicating to the one or more vendors at least a portion of one of the intent parameter or the profile;

or

obtaining the set of advertisements in response to the act of communicating to the one or more vendors.

19. The method of claim 17, further comprising at least one of the following acts:

creating or updating a veracity score for the shopper based at least in part upon a transaction history;

increasing the veracity score when the shopper completes a transaction in connection with the intent parameter;

decreasing the veracity score when the shopper fails to complete a transaction in connection with the intent parameter within a determined time period;

or

receiving a bid from the one or more vendors pertaining to selection of the suitable advertisement, the bid is contingent upon the veracity score.

20. A system for facilitating more robust experiences in connection with consumer shopping and/or vendor advertising, comprising:

means for acquiring an intent parameter relating to an objective of a shopper;

means for associating the shopper with a profile;

means for receiving a set of advertisements from one or more vendors; and

means for utilizing the intent parameter for determining a suitable advertisement from among the set of advertisements.