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Method and System for Conducting Online Marketing Research in a Controlled Manner

  • US 20080154707A1
  • Filed: 03/06/2008
  • Published: 06/26/2008
  • Est. Priority Date: 12/17/2002
  • Status: Active Grant
First Claim
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1. A method for conducting controlled online marketing research with budgetary control comprising the steps of:

  • a. identifying and specifying the experiment parameters,b. implementing smart sampling to determine whether the current user should be selected for the market research by;

    (i) determining the ideal representative user profiles so as to maximise the expected information gain,(ii) comparing the current user'"'"'s profile with existing ideal representative user profiles, wherein a set of users with similar profiles are associated with the same ideal representative profile,c. assigning the selected user to any one of the available experimental or control groups,d. administering the experiment to the selected user if the specified budget is sufficient,e. repeating steps b(ii), (c), and (d) until the specified budget is expended and/or a termination condition is satisfied, andf. analyzing and reporting the results,wherein the smart sampling technique uses any known active learning algorithm or a distance metric selected from a set of metrics.

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