System and method for providing a futures/forward tradable market and bidded price negotiation for Internet advertising

• US 20080154784A1
• Filed: 10/10/2007
• Published: 06/26/2008
• Est. Priority Date: 10/11/2006
• Status: Active Grant

• Current Assignee: Puthucode S. Veeraraghavan
• Original Assignee: Puthucode S. Veeraraghavan
• Inventors: Veeraraghavan, Puthucode S.
• Granted Patent: US 8,099,323 B2
• Time in Patent Office: Days
• US Class Current: 705/80
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: G06Q 50/188 Electronic negotiation

Abstract

A system of advertising on the Internet, including: an on-line system for sellers of future advertising space to create advertising contracts; an on-line system for presenting the advertising contracts to purchasers of advertising space; an on-line system for the purchasers of future advertising space to select the sellers'"'"' advertising contracts; a system to integrate purchased advertising contracts to a delivery mechanism that displays purchasers'"'"' advertising in the sellers advertising space; and a system for transferring funds from the purchasers to the sellers after completion and audit of the advertising contracts.

Claims

1. A system of advertising, comprising:

an on-line system for sellers of future advertising space to create advertising contracts;

an on-line system for presenting the advertising contracts to purchasers of advertising space;

an on-line system for the purchasers of future advertising space to select the sellers'"'"' advertising contracts;

a system to integrate purchased advertising contracts to a delivery mechanism that displays purchasers'"'"' advertising in the sellers advertising space; and

a system for transferring funds from the purchasers to the sellers on purchase and after completion and audit of the advertising contracts.

2. The system of claim 1, further comprising:

an on-line system for purchasers and sellers to negotiate pricing through a concealed bidding process, including specification of a submitted bid expiration time specified by the buyer.

3. The system of claim 2, wherein the on-line system for purchasers and sellers to negotiate pricing through a bidding process provides the purchaser with an option to purchase or to reject the advertising contract, even upon acceptance of the bid by the seller.

4. The system of claim 1, wherein the advertising contracts may be traded and re-sold prior to delivery of the advertising.

5. The system of claim 1, wherein the on-line system for sellers of advertising space to create advertising contracts comprises:

the sellers inputting contract details into an on-line form.

6. The system of claim 5, wherein the contract details include at least one of:

a start date, a stop date, a contract price, a minimum number of impressions, a type of advertising space, and a content description.

7. The system of claim 6, wherein the content description of the advertising space comprises keywords selected by the sellers.

8. The system of claim 1, further comprising:

a system for auditing the completion of the advertising contracts prior to transferring funds from the purchasers to the sellers.

9. The system of claim 1, wherein the system further comprises:

a system for verifying the identities of the purchasers and sellers prior to displaying the purchasers'"'"' advertising on the sellers advertising space.

10. The system of claim 1, further comprising:

an on-line system for forming and dissolving a consortium of purchasers to purchase advertising space together from a single seller or a consortium of sellers for either individual or multiple buying transactions.

11. The system of claim 1, further comprising:

an on-line system for forming and dissolving a consortium of sellers to sell advertising space together to a single purchaser or a consortium of purchasers for either individual or multiple selling transactions.

12. The system of claim 1, wherein terms of the advertising contracts are accessible to users of the system other than those purchasers and sellers that are parties to the advertising contracts.

13. The system of claim 1, wherein terms of the advertising contracts are only accessible to those purchasers and sellers that are parties to the advertising contracts.

14. The system of claim 1, further comprising:

an on-line system of rating the purchasers of advertising space.

15. The system of claim 1, further comprising:

an on-line system of rating the sellers of advertising space.

16. A method of advertising on the Internet, comprising:

having sellers of future advertising space create advertising contracts on-line;

displaying the advertising contracts on-line to purchasers of advertising space;

having purchasers of future advertising space select the sellers'"'"' advertising contracts;

integrating purchased advertising contracts to a delivery mechanism that enables the display of purchasers'"'"' advertising in the sellers advertising space; and

transferring funds from the purchasers to the sellers after completion of the advertising contracts and upon audit.

17. The method of claim 16, further comprising:

having purchasers and sellers negotiate contract pricing by concealed bidding.

18. The method of claim 17, wherein the concealed bidding process provides the purchaser with an option to either purchase or to reject the advertising contract, even upon acceptance of the bid by the seller.

19. The method of claim 16, further comprising:

trading and reselling purchased advertising contracts prior to delivery of the purchased advertising.

20. The method of claim 16, wherein having sellers of future advertising space create advertising contracts on-line comprises:

having sellers create contracts on-line with at least one of a start date, a stop date, a contract price, a minimum number of impressions, a type of advertising space, and a content description.

21. The method of claim 20, wherein sellers select keywords to describe the content of their websites.

22. The method of claim 16, further comprising:

auditing the completion of the advertising contracts prior to transferring funds from the purchasers to the sellers.

23. The method of claim 16, further comprising:

verifying the identities of the purchasers and sellers prior to displaying the purchasers'"'"' advertising on the sellers advertising space.

24. The method of claim 16, further comprising:

forming and dissolving a consortium of purchasers to purchase advertising space together from a single seller or a consortium of sellers for either individual or multiple buying transactions;

or forming and dissolving a consortium of sellers to sell advertising space together to a single purchaser or a consortium of purchasers for either individual or multiple selling transactions.

25. The system of claim 16, further comprising:

having purchasers of advertising space re-sell the advertising contracts.