NETWORK-BASED RECOMMENDATIONS
First Claim
1. A computer-implement system that utilizes information obtained from a communications system to facilitate enhanced content recommendations, comprising:
- an accounts component that receives social network data that relates to a first user of a communications system or to an associated second user of the communications system;
a content component that receives a recommendation for content to serve to the first user, and that provides a modified recommendation for content to serve to the first user; and
a selection component that determines the modified recommendation based upon the social network data.
2 Assignments
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Accused Products
Abstract
The claimed subject matter relates to an architecture that can utilize information obtained from a communications system and/or an associated content engine or model in order to facilitate enhanced content recommendations. The information can include content recommendations (e.g., from the content model) as well as information based upon social networking features of the communications system. For example, information such as referrals from friends, family, or other parties that are likely to have firsthand knowledge of interests, objectives, and/or desires of particular consumer that potentially offer a superior data set than conventional data mining by which to form a content recommendation.
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Citations
20 Claims
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1. A computer-implement system that utilizes information obtained from a communications system to facilitate enhanced content recommendations, comprising:
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an accounts component that receives social network data that relates to a first user of a communications system or to an associated second user of the communications system; a content component that receives a recommendation for content to serve to the first user, and that provides a modified recommendation for content to serve to the first user; and a selection component that determines the modified recommendation based upon the social network data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer-implemented method for employing referrals for selecting content to display, comprising:
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receiving a referral for a product from a second user of a communications system identifying an associated first user; obtaining from an ad model a recommendation for an advertisement to display to the first user; and employing the referral for selecting for display to the first user an alternate advertisement associated with the product. - View Dependent Claims (16, 17)
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18. A computer-implemented method for employing computer-based personal networking data for facilitating targeted content selection, comprising:
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receiving transaction data for transactions involving members included in a personal network, the transactions pertaining to purchases, navigation, or intra-system communications; obtaining from a content model recommended content to display; and employing the transaction data for selecting alternate content for display. - View Dependent Claims (19, 20)
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Specification