Link Retrofitting of Digital Media Objects
First Claim
1. A method comprisingaccessing a network resource model to identify a digital media object in a network resource;
- identifying data surrounding the digital media object within the context of the network resource model;
extracting one or more terms from the data surrounding the digital media object;
constructing one or more hypertext links based on the extracted terms; and
inserting the one or more hypertext links in the network resource in proximity to the digital media object.
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Abstract
A digital media link embedding mechanism for generating one or more links for digital media objects embedded in network resources, such as HyperText Markup Language (HTML) or extensible markup language (XML) pages. Particular implementations of the invention allow network application hosting sites, such as blogging sites and social networking or media sites, to automatically insert revenue generating and/or informational links in proximity to digital media objects embedded by users into personal pages, blog entries, on-line forum posts, and the like. In one implementation, analysis to generate the media links focuses on data surrounding a given digitial content object to improve the relevance, or descriptiveness, of the links. Such media-related ad or search links may be more performant (relative to clickthru rates), since the concepts or keywords used to generate the ad and or search are extracted from data surrounding the digital content.
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Citations
22 Claims
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1. A method comprising
accessing a network resource model to identify a digital media object in a network resource; -
identifying data surrounding the digital media object within the context of the network resource model; extracting one or more terms from the data surrounding the digital media object; constructing one or more hypertext links based on the extracted terms; and inserting the one or more hypertext links in the network resource in proximity to the digital media object. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9, 10, 11)
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2. The method of claim I further comprising
transmitting the one or more extracted terms to a remote host; -
receiving one or more resource locators from the remote host; and using the one or more resource locators in the constructing of the one or ore hypertext links.
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12. Logic encoded in one or more tangible media for execution and when executed operable to cause one or more processors to:
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access a network resource model to identify a digital media object in a network resource; identify data surrounding the digital media object within the context of the network resource model; extract, one or more terms from the data surrounding the digital media object; construct one or more hypertext links based on the extracted terms; and insert the one or more hypertext links in the network resource in proximity to the digital media object, - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification