Systems and methods for viewing substitute media while fast forwarding past an advertisement
First Claim
1. A method for displaying substitute media during fast forward, comprising:
- playing back video stored at least partially on a storage device;
receiving a user instruction to fast forward the video;
identifying, in response to receiving the user instruction, the video frames of the video to display for fast forwarding the video; and
displaying the identified video frames, wherein the identified video frames show substitute media that is perceptible to the user, and wherein the substitute media is not perceptible when the video is displayed at playback speed.
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Accused Products
Abstract
Systems and methods for displaying substitute media while fast forwarding past advertisements are provided. When a user reaches the advertisement, the interactive media guidance application may receive an instruction to fast forward the advertisement. In response to the fast forward instruction, the interactive media guidance application may identify and display substitute media instead of the advertisement. The substitute media may be an image, a video frame/clip, a graphic, an animated graphic, or any other suitable media. The substitute media may be distributed in the advertisement using any suitable method. For example, the substitute media may be incorporated in the video frames of the advertisement (e.g., overlaid in the video frames of the advertisement), added as hidden video frames distributed in the advertisement, or any other suitable approach. An advertisement tool for creating advertisements that include substitute media, and for previewing advertisements as they are fast forwarded is also provided.
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Citations
42 Claims
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1. A method for displaying substitute media during fast forward, comprising:
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playing back video stored at least partially on a storage device; receiving a user instruction to fast forward the video; identifying, in response to receiving the user instruction, the video frames of the video to display for fast forwarding the video; and displaying the identified video frames, wherein the identified video frames show substitute media that is perceptible to the user, and wherein the substitute media is not perceptible when the video is displayed at playback speed. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for constructing an advertisement that includes substitute media that is perceptible when video is fast forwarded, comprising:
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identifying an advertisement; identifying substitute media; and incorporating the substitute media among the video frames of the advertisement by selecting video frames such that the substitute media is displayed and persists in the user'"'"'s field of view sufficiently long so that the substitute media is perceptible when the user fast forwards the advertisement. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21)
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22. A system for displaying substitute media during fast forward, comprising a storage device, a display device and control circuitry, the control circuitry configured to:
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direct the storage device to play back video stored at least partially on the storage device; receive a user instruction to fast forward the video; in response to receiving the user instruction, identify the video frames of the video to display for fast forwarding the video; and direct the display device to display the identified video frames, wherein the identified video frames show substitute media that is perceptible to the user, and wherein the substitute media is not perceptible when the video is displayed at playback speed. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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35. A system for constructing an advertisement that includes substitute media that is perceptible when video is fast forwarded, the system comprising a display device and control circuitry, the control circuitry configured to:
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identify an advertisement; identify substitute media; and incorporate the substitute media among the video frames of the advertisement by selecting video frames such that the substitute media is displayed and persists in the user'"'"'s field of view sufficiently long so that the substitute media is perceptible when the user fast forwards the advertisement. - View Dependent Claims (36, 37, 38, 39, 40, 41, 42)
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Specification