DYNAMIC ADVERTISING CONTROL

• US 20080155590A1
• Filed: 12/22/2006
• Published: 06/26/2008
• Est. Priority Date: 12/22/2006
• Status: Active Grant

• Current Assignee: Ciena Corporation
• Original Assignee: Nortel Networks Limited (Nortel Networks Corporation)
• Inventors: Meier, Martin, Goodwill, Dominic, Soukup, Martin Jan
• Granted Patent: US 8,645,990 B2
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/2747 Remote storage of video programs received via the downstream path, e.g. from the server
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments
• CPC Class Codes: H04N 7/17336 Handling of requests in head-ends

Abstract

Subscribers request programs from a network based content server and view the requested programs via their customer equipment. The content server receives various programs and breaks the program content for each program into a sequence of program segments, which are logically linked by program association indicia. The content server also receives advertisements and stores the advertisements as advertising segments, which generally contain at least one complete advertisement, but the invention is not limited thereto. Upon receiving a program request from a subscriber, the content server will identify advertising segments to provide along with the program segments for the requested program, and where to place the advertising segments among the program segments. Next, the content server will generate composite association indicia identifying the sequence of program and advertising segments, and effect delivery of the program and advertising segments to the subscriber in the sequence defined by the composite association indicia.

Claims

1. A method for delivering content over a core network to user equipment comprising:

receiving a first request for first program content from a first user;

creating composite association indicia identifying a first sequence of first program segments and first advertising segments in response to the first request for the first program content, the first program segments corresponding to segments of the first program content and the first advertising segments corresponding to first advertisements to provide during presentation of the first program content; and

effecting delivery of the first program segments and the first advertising segments according to the first sequence, wherein the first program content is delivered to equipment of the first user and includes the first advertisements.

2. The method of claim 1 further comprising:

receiving the first program content;

creating the first program segments from the first program content; and

storing the first program segments.

3. The method of claim 2 further comprising associating all of the first program segments with program association indicia.

4. The method of claim 2 further comprising publishing an availability of the first program content to a control entity prior to the creation of any of the first program segments.

5. The method of claim 2 further comprising publishing an availability of the first program content to a control entity prior to all of the first program segments being created.

6. The method of claim 2 further comprising publishing an availability of the first program content to a control entity after all of the first program segments are created.

7. The method of claim 1 wherein the first program content is received with original advertisements, the method further comprising removing at least certain of the original advertisements from the first program content such that the first program segments do not include the at least certain of the original advertisements.

8. The method of claim 1 further comprising:

receiving the first advertisements;

creating the first advertising segments for the first advertisements; and

storing the first advertising segments.

9. The method of claim 1 wherein program segments including the first program segments for program content of a plurality of programs are maintained along with advertising segments including the first advertising segments, the method further comprising:

accessing advertising selection criteria in response to the first request for the first program content; and

identifying the first advertising segments corresponding to the first advertisements to provide with the first program content when delivered to the equipment of the first user based on the advertising selection criteria.

10. The method of claim 9 further comprising determining where to place the first advertisements among the first program segments to identify the first sequence.

11. The method of claim 9 wherein the advertising selection criteria comprises at least one of a group consisting of the first program content;

a profile of the first user;

preferences of the first user;

prior program content requests of the first user;

listening habits of the first user;

viewing habits of the first user;

date, time of day, and location of the first user;

a type of the user equipment;

a provider of the user equipment; and

a service provider.

12. The method of claim 1 wherein the first program content comprises at least one of a group consisting of audio content and video content.

13. The method of claim 1 further comprising changing a format of the first program segments from one format to another prior to effecting delivery of the first program segments and the first advertising segments, wherein the format is as at least one of a compression rate, an encoding technique, and a resolution.

14. The method of claim 1 further comprising:

receiving a second request for the first program content from a second user;

creating composite association indicia identifying a second sequence of first program segments and second advertising segments in response to the second request for the first program content, the first program segments corresponding to segments of the first program content and the second advertising segments corresponding to second advertisements to provide during presentation of the first program content; and

effecting delivery of the first program segments and the second advertising segments according to the second sequence, wherein the first program content is delivered to equipment of the second user and includes the second advertisements.

15. The method of claim 14 wherein at least one of the second advertising segments is different from the first advertising segments, such that at least certain advertising delivered in the first program content to the equipment of the first user is different than at least certain advertising delivered in the first program content to the equipment of the second user.

16. The method of claim 15 wherein at least one of the second advertising segments is the same as the first advertising segments, such that some advertising delivered in the first program content to the equipment of the first user is the same as some advertising delivered in the first program content to the equipment of the second user.

17. The method of claim 1 wherein each step is provided in the core network and outside of premises of the first user.

18. A system adapted to deliver content over a core network to user equipment comprising:

at least one communication interface; and

a control system associated with the at least one communication interface and adapted to;

receive a first request for first program content from a first user;

create composite association indicia identifying a first sequence of first program segments and first advertising segments in response to the first request for the first program content, the first program segments corresponding to segments of the first program content and the first advertising segments corresponding to first advertisements to provide during presentation of the first program content; and

effect delivery of the first program segments and the first advertising segments according to the first sequence, wherein the first program content is delivered to equipment of the first user and includes the first advertisements.

19. The system of claim 18 wherein the control system is further adapted to:

receive the first program content;

create the first program segments from the first program content; and

store the first program segments.

20. The system of claim 19 wherein the control system is further adapted to associate all of the first program segments with program association indicia.

21. The system of claim 18 wherein the first program content is received with original advertisements, and the control system is further adapted to remove at least certain of the original advertisements from the first program content such that the first program segments do not include the at least certain of the original advertisements.

22. The system of claim 18 wherein the control system is further adapted to:

receive the first advertisements;

create the first advertising segments for the first advertisements; and

store the first advertising segments.

23. The system of claim 18 wherein program segments including the first program segments for program content of a plurality of programs are maintained along with first advertising including the first advertising segments, wherein the control system is further adapted to:

access advertising selection criteria in response to the first request for the first program content; and

identify the first advertising segments corresponding to the first advertisements to provide with the first program content when delivered to the equipment of the first user based on the advertising selection criteria.

24. The system of claim 23 wherein the control system is further adapted to determine where to place the first advertisements among the first program segments to identify the first sequence.

25. A network for delivering content over a core network to user equipment comprising:

means for receiving a first request for first program content from a first user;

means for creating composite association indicia identifying a first sequence of first program segments and first advertising segments in response to the first request for the first program content, the first program segments corresponding to segments of the first program content and the first advertising segments corresponding to first advertisements to provide during presentation of the first program content; and

means for effecting delivery of the first program segments and the first advertising segments according to the first sequence, wherein the first program content is delivered to equipment of the first user and includes the first advertisements.