METHOD, SYSTEM AND DEVICE FOR PROVIDING ADVERTISEMENT CONTENT IN PLACE-SHIFTED MULTIMEDIA CONTENT
First Claim
1. A method for providing advertisement content for multimedia content, comprising the steps of:
- receiving multimedia content by a video processing device;
providing to an advertisement server a viewing location of the multimedia content received by the video processing device;
transmitting by the advertisement server advertisement content to the video processing device based on the viewing location of the multimedia content received by the video processing device; and
inserting by the video processing device advertisement content into at least a portion of the multimedia content being received by the video processing device based on the viewing location of the multimedia content received by the video processing device.
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Accused Products
Abstract
A system (10), device (14) and method (70) for providing advertisement content in multimedia content based on the viewing location of the multimedia content, e.g., the viewing location of multimedia content place-shifted from a video processing device to a communication device. The method includes providing the viewing location of multimedia content received by a video processing device to an advertisement content provider, such as multimedia content place-shifted from the video processing device to a communication device, and transmitting new advertisement content from the advertisement content provider to the video processing device based on the viewing location of the multimedia content, e.g., the place-shifted multimedia content. The method also includes inserting the new advertisement content into the multimedia content based on the viewing location of the multimedia content. In this manner, the advertisement content in the multimedia content is better suited to the viewing location of the multimedia content.
66 Citations
19 Claims
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1. A method for providing advertisement content for multimedia content, comprising the steps of:
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receiving multimedia content by a video processing device; providing to an advertisement server a viewing location of the multimedia content received by the video processing device; transmitting by the advertisement server advertisement content to the video processing device based on the viewing location of the multimedia content received by the video processing device; and inserting by the video processing device advertisement content into at least a portion of the multimedia content being received by the video processing device based on the viewing location of the multimedia content received by the video processing device. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A video processing device, comprising:
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a controller configured to receive multimedia content from a multimedia content provider; a memory element coupled to the controller for storing at least a portion of the multimedia content received by the controller; and an advertisement insertion module coupled to the controller, wherein at least one of the controller and the advertisement insertion module is configured to determine the viewing location of the multimedia content received by the video processing, wherein the controller is configured to transmit to an advertisement content provider coupled to the video processing device information related to the viewing location of the multimedia content received by the video processing device, wherein the video processing device is configured to receive advertisement content from the advertisement content provider based on the viewing location of the multimedia content received by the video processing device, and wherein the advertisement insertion module is configured to insert advertisement content provided by the advertisement content provider into at least a portion of the multimedia content received by the video processing device based on the viewing location of the multimedia content received by the video processing device. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15)
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16. A system for providing advertisement content for multimedia content, comprising:
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a video processing device configured to receive multimedia content from a multimedia content provider; a communication device configured to receive place-shifted multimedia content; and a place-shifting device coupled to the video processing device and the communication device, wherein the place-shifting device is configured to place shift multimedia content received by the video processing device to the communication device, wherein at least one of video processing device, the communication device and the place shifting device is configured to provide the viewing location of the multimedia content received by the video processing device to an advertisement content provider coupled to the video processing device, wherein the advertisement content provider is configured to provide advertisement content to the video processing device based on the viewing location of the multimedia content received by the video processing device, and wherein the video processing device is configured to insert advertisement content into at least a portion of the multimedia content received by the video processing device based on the viewing location of the multimedia content received by the video processing device. - View Dependent Claims (17, 18, 19)
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Specification