Method and system for inserting advertising data into content

• US 20080155592A1
• Filed: 12/22/2006
• Published: 06/26/2008
• Est. Priority Date: 12/22/2006
• Status: Abandoned Application

• Current Assignee: Sbc Knowledge Ventures, L.P.
• Original Assignee: Sbc Knowledge Ventures, L.P.
• Inventors: Walter, Edward A., Wollmershauser, Steven M., Kenyon, Erin Tania
• Application Number:
  US11/645,101
• Publication Number:
  US 20080155592A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 12/282 based on user interaction within the home receiver circuitry for displaying additional information being controlled by a remote control apparatus H04N21/42204
• CPC Class Codes: H04L 61/35 involving non-standard use of addresses for implementing network functionalities, e.g. coding subscription information within the address or functional addressing, i.e. assigning an address to a function
• CPC Class Codes: H04L 65/1101 Session protocols
• CPC Class Codes: H04L 65/611 for multicast or broadcast systems for broadcast or conference H04L12/18; arrangements for broadcast or distribution combined with broadcast H04H20/00; arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time H04H60/00; selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS], H04W4/06
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/64322 IP
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/16 Analogue secrecy systems; Analogue subscription systems
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences

Abstract

A method is disclosed for data communication in an internet protocol television (IPTV) system. The method includes receiving at a first end user device remote advertising data associated with a remote zone and home content data, wherein the home content data is not available in the remote zone and merging the remote advertising data and the home video data at the first end user device. A system is disclosed for performing the method.

Claims

1. A method for data communication in an internet protocol television (IPTV) system, the method comprising:

receiving at a first end user device remote advertising data associated with a remote zone and home content data, wherein the home content data is not available in the remote zone; and

merging the remote advertising data and the home video data at the first end user device.

2. The method of claim 1, further comprising:

sending the merged remote advertising data and home advertising data to a second end user device, wherein the first end user device is in the home zone and the second end user device is in the remote zone.

3. The method of claim 1, wherein the first end user device is in the remote zone.

4. The method of claim 3, wherein the home video data is received from a second end user device in the home zone and the remote advertising data is received from a communication network.

5. The method of claim 1, the method further comprising:

receiving data determining a remote zone geographic location from an IPTV router monitoring IP packets flow at the IPTV network router in the remote zone.

6. The method of claim 1, further comprising:

receiving data at the first end user device, wherein the data identifies an advertiser coupon from a remote advertiser in the remote zone that is equivalent to a home advertiser coupon in the home zone.

7. The method according to claim 1, wherein the home advertising data includes contact data enabling the remote end user device to seamlessly connect to an advertiser in the remote zone associated with an advertiser in the home zone.

8. A system for data communication in an internet protocol television (IPTV) system, the system comprising:

a computer coupled to a memory;

a computer program in the memory, the computer program comprising instructions to receive at a first end user device remote advertising data associated with a remote zone and home content data, wherein home content data is not available in the remote zone and instructions to merge the remote advertising data and the home video data at the first end user device.

9. The system of claim 8, the computer program further comprising:

instructions to send the merged remote advertising data and home advertising data to a second end user device, wherein the first end user device is in the home zone and the second end user device is in the remote zone.

10. The system of claim 8, wherein the first end user device is in the remote zone.

11. The system of claim 10, wherein the home video data is received from a second end user device in the home zone and the remote advertising data is received from a communication network.

12. The system of claim 8, the computer program further comprising:

instructions to receive data determining a remote zone geographic location from an IPTV router monitoring IP packets flow at the IPTV network router in the remote zone.

13. The system of claim 8, the computer program further comprising:

instructions to receive data at the first end user device, wherein the data identifies an advertiser coupon from a remote advertiser in the remote zone that is equivalent to a home advertiser coupon in the home zone.

14. The system according to claim 8, wherein the home advertising data includes contact data enabling the remote end user device to seamlessly connect to an advertiser in the remote zone associated with an advertiser in the home zone.

15. A computer readable medium containing a computer program for data communication in an internet protocol television (IPTV) system, the computer program comprising:

instructions to receive at a first end user device remote advertising data associated with a remote zone and home content data, wherein home content data is not available in the remote zone and instructions to merge the remote advertising data and the home video data at the first end user device.

16. The computer readable medium of claim 15, the computer program further comprising instructions to send the merged remote advertising data and home advertising data to a second end user device, wherein the first end user device is in the home zone and the second end user device is in the remote zone.

17. The computer readable medium of claim 15, wherein the first end user device is in the remote zone.

18. The computer readable medium of claim 17, wherein the home video data is received from a second end user device in the home zone and the remote advertising data is received from a communication network.

19. The computer readable medium of claim 15, the computer program further comprising:

instructions to receive data determining a remote zone geographic location from an IPTV router monitoring IP packets flow at the IPTV network router in the remote zone.

20. The computer readable medium of claim 15, the computer program further comprising:

instructions to receive data at the first end user device, wherein the data identifies an advertiser coupon from a remote advertiser in the remote zone that is equivalent to a home advertiser coupon in the home zone.

21. The computer readable medium according to claim 15, wherein the home advertising data includes contact data enabling the remote end user device to seamlessly connect to an advertiser in the remote zone associated with an advertiser in the home zone.

22. A system for receiving advertising data in an internet protocol television (IPTV) system comprising:

a processor coupled to memory; and

a computer program in the memory comprising instructions to receive remote advertising data associated with a remote zone and home content data associated with a home zone at a remote end user device in a remote zone outside of the home zone wherein the home content data is not available in the remote zone.

23. The system of claim 22, the computer program further comprising:

instructions to receive at the remote end user device, the remote advertising data inserted into the home content data.

24. The system of claim 22, the computer program further comprising:

instructions to merge the remote advertising data into the home video data at the remote end user device.

25. A data structure in memory, comprising:

a home and remote client device IP address field for containing data indicating a client device IP address;

a home zone field for containing data indicating an advertising server for a home zone associated with the client device; and

a remote zone field for containing data indicating an advertising server for a remote zone associated with the client device.

26. The data structure of claim 25, further comprising:

a coupon field for storing data indicating coupons and location data indicating locations to which an equivalent remote coupon can be provided to the client device in the remote zone.

27. The data structure of claim 25, further comprising a zone server field for storing IPTV server identification data for each remote zone and each home zone indicating an IPTV system server identity associated with each remote zone and each home zone.