RADIO ADVERTISEMENT BASED ON RDS

• US 20080160940A1
• Filed: 12/28/2006
• Published: 07/03/2008
• Est. Priority Date: 12/28/2006
• Status: Abandoned Application

• Current Assignee: Sony Ericsson Mobile Communications AB (Sony Group Corp.)
• Original Assignee: Sony Ericsson Mobile Communications AB (Sony Group Corp.)
• Inventors: Jendbro, Magnus
• Application Number:
  US11/617,123
• Publication Number:
  US 20080160940A1
• Time in Patent Office: Days
• US Class Current: 455/185.1
• CPC Class Codes: H04H 20/28 Arrangements for simultaneous broadcast of plural pieces of information
• CPC Class Codes: H04H 60/54 where broadcast information is generated

Abstract

A mobile station capable of receiving FM broadcasts including RDS information and having means for communicating with a server (205) where the mobile station comprises means (150, 110, 130, 165, 170, 175) for communicating a trigger message based on RDS information from the currently tuned FM broadcast radio station to said server (205), and further comprising means (110, 130, 165, 170, 175) for receiving and displaying a reply message from said server. Also a server may be provided with means for creating and sending a reply message based on the received trigger message.

Claims

1. A mobile station capable of receiving FM broadcasts including RDS information and having means for communicating with a server where said mobile station comprises means for forming and communicating a trigger message derived from RDS information from the currently tuned in FM broadcast radio station to said server, and further comprising means for receiving and presenting a reply message from said server.

2. The mobile station of claim 1 comprising a trigger message former, capable of extracting advertisement related RDS information from the RDS information received together with the FM broadcast, and being able to create a trigger message derived from said advertisement related information.

3. The mobile station of claim 1 comprising a media rich server IP address lookup table for finding an IP address whereto send the trigger message.

4. A server capable of receiving the trigger message of claim 1 and returning a reply based on said trigger message.

5. A communications system comprising the mobile station of claim 1 and at least one server of claim 2.

6. A method for presenting media rich messages on a mobile station provided with radio data system (RDS) capability comprising the following steps:

receiving an FM broadcast provided with RDS data;

extracting the RDS data;

creating a trigger message derived from the RDS data;

obtaining an IP address to a media rich server;

sending the trigger message to the media rich server;

returning from the media rich server a media rich stream message to the mobile station;

utilizing the media rich stream message in the mobile station;

7. The method of claim 6 where the step of obtaining an IP address to a media rich server includes the step of using a preconfigured list of server IP addresses in the mobile station to find out to which IP address to send the trigger message.

8. The method of claim 6 where the step of obtaining an IP address to a media rich server includes the step of creating and sending a query message to an address server, and subsequently receiving an address to a media rich server from the address server.

9. The method of claim 8 where said query message comprises information concerning radio station frequency and radio station identity.

10. The method of claim 9 where said query message also comprises information concerning mobile station position.

11. The method of claim 8 where said query message comprises information concerning the identity of the base station which the mobile station currently is in contact with.