System and Method for Vehicle Advertising Network

• US 20080162154A1
• Filed: 12/28/2006
• Published: 07/03/2008
• Est. Priority Date: 12/28/2006
• Status: Abandoned Application

• Current Assignee: Voorhuis PLC LLC (Intellectual Ventures LLC)
• Original Assignee: Voorhuis PLC LLC (Intellectual Ventures LLC)
• Inventors: Merritt, Edward, Fein, Gene S.
• Application Number:
  US11/617,385
• Publication Number:
  US 20080162154A1
• Time in Patent Office: Days
• US Class Current: 705/1
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

Disclosed is an advertising and marketing network where vehicles (especially traveling ones) are the advertising and marketing medium. Advertisers pay for a package where a certain number of vehicles display advertisement approved by the advertiser for a certain number of advertising impressions based upon average traffic on monitored roadways at specific times. The advertising is removeably affixed to vehicles. In one embodiment, this is accomplished by network personnel/vehicle operator at a designated toll booth/private or public facility adjacent to the monitored road area. The advertising is coupled to a tracking transponder that is read at different road points to generate specific credits for the advertiser and vehicle operator. Participating vehicle operators receive credit that may be used to either offset toll costs or to generate cash/credit at other participating businesses, municipalities, and the like. Municipalities and private institutions enabling the invention network may also reap a portion of the profits.

Claims

1. A system for advertising comprising:

at least one ad module, each ad module conveying a respective advertisement and configured to be removeably affixed to a vehicle;

a tracking assembly for tracking and recording travel of each ad module; and

a data processing subsystem coupled to the tracking assembly and, for a given ad module, using the recorded travel of the ad module to determine an advertising display value, the data processing subsystem enabling payment to an operator of a vehicle to which the given ad module was removeably affixed, the payment being based on the determined advertising display value.

2. A system as claimed in claim 1, wherein the tracking assembly includes for each ad module:

a data signal generator for generating a data signal effectively indicating the display of the respective advertisement by a certain vehicle, the certain vehicle being the vehicle to which the ad module is removeably affixed; and

a plurality of data readers spaced along roadways being traveled by the certain vehicle, each data reader obtaining the generated data signal and recording indication of travel of the corresponding ad module.

3. A system as claimed in claim 2, wherein each data reader records any combination of location, date, or time of travel.

4. A system as in claim 2, wherein the data signal generator is a transponder coupled to one of the ad module and the certain vehicle.

5. A system as claimed in claim 4, wherein the data readers are located at toll booths.

6. A system as in claim 1, wherein the ad module is any of a magnetic placard, an adhesive backed placard, an electro-static placard, or a multi-piece placard.

7. A system as claimed in claim 1, wherein the tracking assembly is a toll road payment system.

8. A system as claimed in claim 7, wherein payment to the vehicle operator is in credits toward toll road payment.

9. A method for advertising comprising the steps of:

providing at least one ad module, each ad module conveying a respective advertisement and configured to be removeably affixed to a vehicle;

tracking and recording travel of each ad module; and

using the recorded travel of an ad module, determining an advertising display value, and enabling payment to an operator of a vehicle to which the ad module was removeably affixed during travel, the payment being based on the determined advertising display value.

10. A method as in claim 9, wherein the ad module is any of a magnetic placard, an adhesive backed placard, an electro-static placard, or a multi-piece placard.

11. A method as claimed in claim 9, wherein the tracking and recording utilizes a toll road payment system.

12. A method as claimed in claim 11 wherein payment to the vehicle operator is in credits toward toll roads.

13. A method as claimed in claim 9, wherein the step of tracking and recording includes for each ad module:

generating a data signal uniquely identifying the ad module and indicating the vehicle to which the ad module is currently removeably affixed; and

at locations spaced along roadways being traveled by the vehicle, obtaining the generated data signal and recording indication of travel of the corresponding ad module.

14. A method as claimed in claim 13, wherein the step of recording indication of travel includes recording any combination of location, date, or time of travel.

15. A method as claimed in claim 13, wherein the step of generating a data signal includes employing a transponder coupled to one of the ad module and the vehicle.

16. A method as claimed in claim 15, wherein the step of obtaining generated data signals is performed at toll road booths.

17. A system for a vehicle advertising network comprising:

an agency to serve as a distributor between advertisers and participating vehicles;

a service center enabling affixing and/or removing an advertising module placed on a participating vehicle;

a system of signal senders and receivers on one or more roadways to detect participating vehicles and respective advertising modules removeably affixed to participating vehicles; and

a digital processor configured to calculate compensation to operators of participating vehicles based on respective advertising modules removeably affixed to a participating vehicle.

18. A system as claimed in claim 17, wherein the service center is a toll booth on a toll road.

19. A system as claimed in claim 17, wherein the compensation is any combination of credit against motor vehicle fines, electronic funds transfer, or credit toward toll road fees.

20. A system for advertising comprising:

ad module means for providing advertisements in a form removeably affixable to vehicles;

a tracking means for tracking and recording travel of each advertisement per vehicle to which the advertisement is removeably affixed; and

data processing means responsive to the tracking means, and for a given advertisement, the data processing means using the recorded travel of the advertisement to determine an advertising display value, the data processing means enabling payment to an operator of a vehicle to which the given advertisement was removeably affixed during travel, the payment being based on the determined advertising display value.