TRACKING RESPONSES TO ADVERTISEMENTS IN STATIC WEB PAGES

• US 20080162257A1
• Filed: 12/29/2006
• Published: 07/03/2008
• Est. Priority Date: 12/29/2006
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Garg, Ashutosh, Venkatakrishnan, Sridhar
• Application Number:
  US11/618,311
• Publication Number:
  US 20080162257A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

The present disclosure includes a system and method for tracking responses to advertisements in static images. In some implementations, a method for tracking advertisements includes transmitting a static image for displaying an advertisement in the static Web page in response to at least a request for an advertisement to embed in a static Web page. The advertisement is associated with an advertiser. The actions associated with the embedded ad image are tracked independent of the advertiser.

Claims

1. A method for tracking advertisements, comprising:

in response to at least a request for an advertisement to embed in a static Web page, transmitting a static image for displaying an advertisement in the static Web page, the advertisement associated with an advertiser; and

tracking actions associated with the embedded ad image independent of the advertiser.

2. The method of claim 1, further comprising:

receiving, from a Web-page publisher, a request for an advertisement to embed in a static Web page; and

transmitting, to the Web-page publisher, an image for displaying an advertisement in response to at least the request, the advertisement associated with an advertiser.

3. The method of claim 1, wherein tracking actions comprises:

receiving a request for additional information associated with the advertisement;

storing information associated with the advertisement based, at least in part, on the request; and

transmitting, to the advertiser, the request for additional information associated with the advertisement.

4. The method of claim 3, that static image is configured to be associated with a Hypertext REFerence (href) tag comprising a network address different from the advertiser.

5. The method of claim 3, further comprising:

populating a file with an identifier associated with the static image; and

populating the file with information associated with the request for additional information in accordance with the identifier.

6. The method of claim 1, further comprising:

identifying criteria for selecting an advertisement based, at least in part, on the request; and

identifying the static image in accordance with the selection criteria.

7. The method of claim 1, further comprising:

associating a unique identifier with the specific instance of the static image; and

populating a file with the unique identifier and information associated with the request.

8. The method of claim 7, the request received from a Web-page publisher, the unique identifier based, at least in part, on a Uniform Resource Locator (URL) of the Web-page publisher and a time stamp.

9. The method of claim 1, a mobile device displays the static Web page and the static image.

10. The method of claim 1, the static image is embedded using a source image (src img) tag.

26. The server of claim 1, further operable to:

associated a unique identifier with the specific instance of the static image; and

populate a file with the unique identifier and information associated with the request.

11. Software for tracking advertisements comprising computer readable instructions embodied on media and operable to:

in response to at least a request for an advertisement to embedded in a static Web page, transmit a static image for displaying an advertisement in the static Web page, the advertisement associated with an advertiser; and

track actions associated with the embedded ad image independent of the advertiser.

12. The software of claim 11 further operable:

receive, from a Web-page publisher, a request for an advertisement to embed in a static Web page; and

transmit, to the Web-page publisher, an image for displaying an advertisement in response to at least the request, the advertisement associated with an advertiser.

13. The software of claim 11, wherein the software operable to track actions comprises software operable to:

receive a request for additional information associated with the advertisement;

storing information associated with the advertisement based, at least in part, on the request; and

transmitting, to the advertiser, the request for additional information associated with the advertisement.

14. The software of claim 13, a href tag associated with the static image comprising a network address different the advertiser.

15. The software of claim 13 further operable to:

populate a file with an identifier associated with the static image; and

populate the file with information associated with the request for additional information in accordance with the identifier.

16. The software of claim 11 further operable to:

identify criteria for selecting an advertisement based, at least in part, on the request; and

identify the static image in accordance with the selection criteria.

17. The software of claim 11 further operable to:

associate a unique identifier with the specific instance of the static image; and

populate a file with the unique identifier and information associated with the request.

18. The software of claim 17, the request received from a Web-page publisher, the unique identifier based, at least in part, on a Uniform Resource Locator (URL) of the Web-page publisher and a time stamp.

19. The software of claim 11, a mobile device displays the static Web page and the static image.

20. The software of claim 11, the static image is embedded using a src img tag, the static image is associated.

25. The server of claim 11 further operable to:

identify criteria for selecting an advertisement based, at least in part, on the request; and

identify the static image in accordance with the selection criteria.

21. A server for tracking advertisements comprising one or more processors operable to:

in response to at least a request for an advertisement to embedded in a static Web page, transmit a static image for displaying an advertisement in the static Web page, the advertisement associated with an advertiser; and

track actions associated with the embedded ad image independent of the advertiser.

22. The server of claim 21 further operable:

receive, from a Web-page publisher, a request for an advertisement to embed in a static Web page; and

transmit, to the Web-page publisher, an image for displaying an advertisement in response to at least the request, the advertisement associated with an advertiser.

23. The server of claim 21, wherein the server operable to track actions comprises the server operable to:

receive a request for additional information associated with the advertisement;

storing information associated with the advertisement based, at least in part, on the request; and

transmitting, to the advertiser, the request for additional information associated with the advertisement.

24. The server of claim 23 further operable to:

populate a file with an identifier associated with the static image; and

populate the file with information associated with the request for additional information in accordance with the identifier.

27. A system for tracking advertisements, comprising:

a means for transmitting a static image for displaying an advertisement in the static Web page in response to at least a request for an advertisement to embed in a static Web page, the advertisement associated with an advertiser; and

a means for tracking actions associated with the embedded ad image independent of the advertiser.