TRACKING RESPONSES TO ADVERTISEMENTS IN STATIC WEB PAGES
First Claim
Patent Images
1. A method for tracking advertisements, comprising:
- in response to at least a request for an advertisement to embed in a static Web page, transmitting a static image for displaying an advertisement in the static Web page, the advertisement associated with an advertiser; and
tracking actions associated with the embedded ad image independent of the advertiser.
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Abstract
The present disclosure includes a system and method for tracking responses to advertisements in static images. In some implementations, a method for tracking advertisements includes transmitting a static image for displaying an advertisement in the static Web page in response to at least a request for an advertisement to embed in a static Web page. The advertisement is associated with an advertiser. The actions associated with the embedded ad image are tracked independent of the advertiser.
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Citations
27 Claims
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1. A method for tracking advertisements, comprising:
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in response to at least a request for an advertisement to embed in a static Web page, transmitting a static image for displaying an advertisement in the static Web page, the advertisement associated with an advertiser; and tracking actions associated with the embedded ad image independent of the advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 26)
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11. Software for tracking advertisements comprising computer readable instructions embodied on media and operable to:
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in response to at least a request for an advertisement to embedded in a static Web page, transmit a static image for displaying an advertisement in the static Web page, the advertisement associated with an advertiser; and track actions associated with the embedded ad image independent of the advertiser. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20, 25)
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21. A server for tracking advertisements comprising one or more processors operable to:
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in response to at least a request for an advertisement to embedded in a static Web page, transmit a static image for displaying an advertisement in the static Web page, the advertisement associated with an advertiser; and track actions associated with the embedded ad image independent of the advertiser. - View Dependent Claims (22, 23, 24)
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27. A system for tracking advertisements, comprising:
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a means for transmitting a static image for displaying an advertisement in the static Web page in response to at least a request for an advertisement to embed in a static Web page, the advertisement associated with an advertiser; and a means for tracking actions associated with the embedded ad image independent of the advertiser.
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Specification