VIRTUAL REALITY SYSTEM INCLUDING PERSONALIZED VIRTUAL ENVIRONMENTS
First Claim
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1. A computer-assisted method of conducting market research using a virtual reality simulation, comprising;
- generating a personalized virtual reality simulation based on a first data collection and a second data collection, wherein the first data collection describes a physical living space of a virtual reality simulation participant and the second data collection describes product information regarding a product to be evaluated, and wherein the personalized virtual reality simulation simulates the living space of the simulation participant;
presenting the virtual reality simulation to the simulation participant; and
monitoring the simulation participant interacting with the product to be evaluated and the virtual reality simulation.
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Abstract
Embodiments of the invention include methods, apparatus and articles of manufacture for generating and using virtual reality simulations to conduct market research and related activities, where the virtual reality simulations include personalized aspects of a participant'"'"'s environment, such as simulations of a virtual home derived from the participant'"'"'s physical home. In this way, aspects of product design such as product storage and product use can be simulated.
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Citations
32 Claims
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1. A computer-assisted method of conducting market research using a virtual reality simulation, comprising;
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generating a personalized virtual reality simulation based on a first data collection and a second data collection, wherein the first data collection describes a physical living space of a virtual reality simulation participant and the second data collection describes product information regarding a product to be evaluated, and wherein the personalized virtual reality simulation simulates the living space of the simulation participant; presenting the virtual reality simulation to the simulation participant; and monitoring the simulation participant interacting with the product to be evaluated and the virtual reality simulation. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 11, 12, 13, 14, 15, 16, 17, 18)
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10. A computer-readable storage medium containing a program configured to generate a virtual reality simulation used to facilitate market research, the program including instructions for performing an operation, comprising:
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generating a personalized virtual reality simulation based on a first data collection and a second data collection, wherein the first data collection describes a physical living space of a virtual reality simulation participant and the second data collection describes product information regarding a product to be evaluated, and wherein the personalized virtual reality simulation simulates the living space of the simulation participant; presenting the virtual reality simulation to the simulation participant; and monitoring the simulation participant interacting with the product to be evaluated and the virtual reality simulation.
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19. A computer-assisted method for an individual to conduct market research or product design using a virtual reality simulation, comprising:
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specifying a first collection of attributes to include in the virtual reality simulation, wherein the first collection of attributes describe elements of a product to be evaluated; specifying a second collection of attributes to include in the virtual reality simulation, wherein the second collection of attributes describe a living space used to personalize the virtual reality simulation; generating the virtual reality simulation simulating an intended use of the product is to occur within the living space; and presenting the virtual reality simulation to the individual using a virtual reality display platform. - View Dependent Claims (20, 21, 22, 23)
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24. A computer-readable storage medium containing a program configured to generate a virtual reality simulation used to facilitate market research, the program including instructions for performing an operation, comprising:
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receiving a first collection of attributes to include in the virtual reality simulation, wherein the first collection of attributes describe elements of a product to be evaluated; receiving a second collection of attributes to include in the virtual reality simulation, wherein the second collection of attributes describe a living space used to personalize the virtual reality simulation; generating the virtual reality simulation simulating an intended use of the product is to occur within the living space; and presenting the virtual reality simulation to the individual using a virtual reality display platform. - View Dependent Claims (25, 26, 27, 28)
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29. A system, comprising:
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a computing device; and a memory storing a virtual reality tool, wherein the virtual reality tool is configured to; generate a personalized virtual reality simulation based on a first data collection and a second data collection, wherein the first data collection describes a physical living space of a virtual reality simulation participant and the second data collection describes product information regarding a product to be evaluated, and wherein the personalized virtual reality simulation simulates the living space of the simulation participant, present the virtual reality simulation to the simulation participant, and monitor the simulation participant interacting with the product to be evaluated. - View Dependent Claims (30)
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31. A computer-assisted method of conducting market research using a virtual reality simulation, comprising;
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generating a personalized virtual reality simulation based on a first data collection and a second data collection, wherein the first data collection describes at least one personal item associated with a virtual reality simulation participant and the second data collection describes product information regarding a product to be evaluated, wherein the virtual reality simulation is personalized using the first data collection and the second data collection; presenting the virtual reality simulation to the simulation participant; and monitoring the simulation participant interacting with the product to be evaluated. - View Dependent Claims (32)
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Specification