VIRTUAL REALITY SYSTEM INCLUDING PERSONALIZED VIRTUAL ENVIRONMENTS

• US 20080162261A1
• Filed: 12/30/2006
• Published: 07/03/2008
• Est. Priority Date: 12/30/2006
• Status: Abandoned Application

• Current Assignee: Kimberly-Clark Worldwide Incorporated (Kimberly-Clark Corporation)
• Original Assignee: Kimberly-Clark Worldwide Incorporated (Kimberly-Clark Corporation)
• Inventors: Lynch, William M., Perkins, Cheryl A., Gruttadauria, Matthew K., Velazquez, Herb F., Walter, Rebecca S., Gara, Daniel P., Huelskamp, Todd J.
• Application Number:
  US11/618,764
• Publication Number:
  US 20080162261A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06F 3/011 Arrangements for interaction with the human body, e.g. for user immersion in virtual reality blind teaching G09B21/00
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Embodiments of the invention include methods, apparatus and articles of manufacture for generating and using virtual reality simulations to conduct market research and related activities, where the virtual reality simulations include personalized aspects of a participant'"'"'s environment, such as simulations of a virtual home derived from the participant'"'"'s physical home. In this way, aspects of product design such as product storage and product use can be simulated.

Claims

1. A computer-assisted method of conducting market research using a virtual reality simulation, comprising;

generating a personalized virtual reality simulation based on a first data collection and a second data collection, wherein the first data collection describes a physical living space of a virtual reality simulation participant and the second data collection describes product information regarding a product to be evaluated, and wherein the personalized virtual reality simulation simulates the living space of the simulation participant;

presenting the virtual reality simulation to the simulation participant; and

monitoring the simulation participant interacting with the product to be evaluated and the virtual reality simulation.

2. The method of claim 1, wherein the first data collection includes at least one of photographs, CAD drawings, video footage and architectural plans of the living space of the simulation participant.

3. The method of claim 1, wherein the living space of the virtual reality simulation participant comprises at least one of an apartment, a condominium, a single family home, a duplex, a triplex, an n-plex, a dormitory, a rest home, or an assisted living facility.

4. The method of claim 1, wherein receiving the first data collection comprises, prompting the simulation participant to specify attributes of the living space, and receiving responses form the simulation participant.

5. The method of claim 1, wherein the product information includes aspects of product packaging, and wherein the virtual reality simulation allows the simulation participant to simulate at least one of opening a package containing a product, removing the product from the product packaging, preparing to use the product, using the product, and disposing of the product or disposing of the product packaging.

6. The method of claim 1, wherein the product information includes multi-sensory information that describes at least one of a scent characteristic of the product, a sound characteristic of the product, a scent characteristic of product packaging or a sound characteristic of product packaging.

7. The method of claim 1, wherein the product information includes aspects of the product to be evaluated including at least one of product design, product materials, colors, shapes, scents, textures sounds, of the product to be evaluated.

8. The method of claim 1, wherein the virtual reality simulation is presented to the simulation participant using an immersive virtual reality environment.

9. The method of claim 8 wherein the immersive virtual reality environment is a virtual reality cube.

11. The computer-readable medium of claim 8, wherein the first data collection includes at least one of photographs, CAD drawings, video footage and architectural plans of the living space of the simulation participant.

12. The computer-readable medium of claim 8, wherein the living space of the virtual reality simulation participant comprises one of an apartment, a condominium, a single family home, a duplex, a triplex, an n-plex, a dormitory, a rest home, or an assisted living facility.

13. The computer-readable medium of claim 8, wherein receiving the first data collection comprises, prompting the simulation participant to specify attributes of the living space, and receiving responses form the simulation participant.

14. The computer-readable medium of claim 8, wherein the product information includes aspects of product packaging, and wherein the virtual reality simulation allows the simulation participant to simulate at least one of opening a package containing a product, removing the product from the product packaging, preparing to use the product, using the product, and disposing of the product or disposing of the product packaging.

15. The computer-readable medium of claim 8, wherein the product information includes multi-sensory information that describes at least one of a scent characteristic of the product, a sound characteristic of the product, a scent characteristic of product packaging or a sound characteristic of product packaging.

16. The computer-readable medium of claim 8, wherein the product information includes aspects of the product to be evaluated including at least one of product design, product materials, colors, shapes, scents, textures sounds, of the product to be evaluated.

17. The computer-readable medium of claim 1, wherein the virtual reality simulation is presented to the simulation participant using an immersive virtual reality environment.

18. The computer-readable medium of claim 17, wherein the immersive virtual reality environment is a virtual reality cube.

10. A computer-readable storage medium containing a program configured to generate a virtual reality simulation used to facilitate market research, the program including instructions for performing an operation, comprising:

generating a personalized virtual reality simulation based on a first data collection and a second data collection, wherein the first data collection describes a physical living space of a virtual reality simulation participant and the second data collection describes product information regarding a product to be evaluated, and wherein the personalized virtual reality simulation simulates the living space of the simulation participant;

presenting the virtual reality simulation to the simulation participant; and

monitoring the simulation participant interacting with the product to be evaluated and the virtual reality simulation.

19. A computer-assisted method for an individual to conduct market research or product design using a virtual reality simulation, comprising:

specifying a first collection of attributes to include in the virtual reality simulation, wherein the first collection of attributes describe elements of a product to be evaluated;

specifying a second collection of attributes to include in the virtual reality simulation, wherein the second collection of attributes describe a living space used to personalize the virtual reality simulation;

generating the virtual reality simulation simulating an intended use of the product is to occur within the living space; and

presenting the virtual reality simulation to the individual using a virtual reality display platform.

20. The method of claim 19, wherein the display platform provides an immersive virtual reality environment used to present the individual with the virtual reality simulation.

21. The method of claim 19, wherein the second collection of attributes includes at least one of photographs, CAD drawings, video footage and architectural plans of to use in generating virtual reality simulation.

22. The method of claim 19, wherein the first collection of attributes includes aspects of product packaging regarding the product to be evaluated, and wherein the virtual reality simulation presents the individual with a simulation of at least one of opening a package containing the product, removing the product from the product packaging, preparing to use the product, using the product, and disposing of the product or disposing of the product packaging.

23. The method of claim 19, wherein the product information includes multi-sensory information that describes at least one of a scent characteristic of the product, a sound characteristic of the product, a scent characteristic of product packaging, or a sound characteristic of product packaging.

24. A computer-readable storage medium containing a program configured to generate a virtual reality simulation used to facilitate market research, the program including instructions for performing an operation, comprising:

receiving a first collection of attributes to include in the virtual reality simulation, wherein the first collection of attributes describe elements of a product to be evaluated;

receiving a second collection of attributes to include in the virtual reality simulation, wherein the second collection of attributes describe a living space used to personalize the virtual reality simulation;

generating the virtual reality simulation simulating an intended use of the product is to occur within the living space; and

presenting the virtual reality simulation to the individual using a virtual reality display platform.

25. The computer-readable medium of claim 24, wherein the display platform provides an immersive virtual reality environment used to present the individual with the virtual reality simulation.

26. The computer-readable medium of claim 24, wherein the second collection of attributes includes at least one of photographs, CAD drawings, video footage and architectural plans of to use in generating virtual reality simulation.

27. The computer-readable medium of claim 24, wherein the first collection of attributes includes aspects of product packaging regarding the product to be evaluated, and wherein the virtual reality simulation presents the individual with a simulation of at least one of opening a package containing the product, removing the product from the product packaging, preparing to use the product, using the product, and disposing of the product or disposing of the product packaging.

28. The computer-readable medium of claim 24, wherein the product information includes multi-sensory information that describes at least one of a scent characteristic of the product, a sound characteristic of the product, a scent characteristic of product packaging, or a sound characteristic of product packaging.

29. A system, comprising:

a computing device; and

a memory storing a virtual reality tool, wherein the virtual reality tool is configured to;

generate a personalized virtual reality simulation based on a first data collection and a second data collection, wherein the first data collection describes a physical living space of a virtual reality simulation participant and the second data collection describes product information regarding a product to be evaluated, and wherein the personalized virtual reality simulation simulates the living space of the simulation participant,

present the virtual reality simulation to the simulation participant, and

monitor the simulation participant interacting with the product to be evaluated.

30. The system of claim 29, wherein the product information includes aspects of product packaging, and wherein the virtual reality simulation allows the simulation participant to simulate at least one of opening a package containing a product, removing the product from the product packaging, preparing to use the product, using the product, and disposing of the product or disposing of the product packaging.

31. A computer-assisted method of conducting market research using a virtual reality simulation, comprising;

generating a personalized virtual reality simulation based on a first data collection and a second data collection, wherein the first data collection describes at least one personal item associated with a virtual reality simulation participant and the second data collection describes product information regarding a product to be evaluated, wherein the virtual reality simulation is personalized using the first data collection and the second data collection;

presenting the virtual reality simulation to the simulation participant; and

monitoring the simulation participant interacting with the product to be evaluated.

32. The method of claim 31, wherein the second data collection includes aspects of product packaging regarding the product to be evaluated, and wherein the virtual reality simulation allows the simulation participant to simulate at least one of opening a package containing a product, removing the product from the product packaging, preparing to use the product, using the product, or disposing of the product packaging.