System for creating media objects including advertisements

• US 20080162281A1
• Filed: 12/28/2006
• Published: 07/03/2008
• Est. Priority Date: 12/28/2006
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Martinez, Ronald George, Davis, Marc Eliot, Kalaboukis, Chris Theodore
• Application Number:
  US11/646,881
• Publication Number:
  US 20080162281A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

A system is disclosed for creating a media object. The system may include a database for maintaining a first set of information including a plurality of media objects, each of the plurality of media objects having an associated object content, and a second set of information including a plurality of advertisement, each of the plurality of advertisements having an associated advertisement content. The system may also include a media creation server in communication with the database and configured to (1) determine, based on the object content and the advertisement content, if at least one media object is appropriate for inclusion in a new media object including a selected one of the plurality of advertisement objects, and (2) create a new media object including the selected advertisement and the determined appropriate media object.

Claims

1. A method for creating a media object, comprising:

receiving a first set of information including a plurality of media objects, each of the plurality of media objects having an associated object content;

receiving a second set of information including a plurality of advertisement objects, each of the plurality of advertisement objects having an associated advertisement content;

determining, based on the object content and the advertisement content, if at least one media object is appropriate for inclusion in a new media object including at least one of the plurality of advertisement objects; and

creating a new media object including the at least one advertisement object and the determined appropriate media object.

2. The method of claim 1, where the determining further includes determining if a media object is appropriate if the object content relates positively to the advertisement content.

3. The method of claim 1, where the determining further includes determining if a media object is appropriate if the object content does not related negatively to the advertisement content.

4. The method of claim 1, further comprising determining the object content for each of the media objects.

5. The method of claim 4, where the object content is determined automatically be a computer.

6. The method of claim 1, further comprising determining the advertisement content for the advertisement object.

7. The method of claim 1, further comprising:

receiving, from a user, a request for a media object having content including a specified subject matter; and

selecting media objects based on the specified subject matter.

8. The method of claim 1, further comprising determining that a media object is not appropriate for inclusion in a media object including at least one advertisement object.

9. The method of claim 1, where the object content further includes content categories.

10. The method of claim 9, further comprising categorizing object content as positive if it relates positively to a particular subject matter.

11. The method of claim 9, further comprising categorizing object content as negative if it relates negatively to a particular subject matter.

12. The method of claim 1, further comprising determining the structure of the media object.

13. A method for creating a media object, comprising:

receiving a first set of information including a media object, the media object including a plurality of media object portions, each of the plurality of media object portions having an associated portion content;

receiving from an advertiser, a request for inclusion of an advertisement object in the media object;

receiving a second set of information including the advertisement object, the advertisement having an associated advertisement content;

revising, based on the object content and the advertisement content, at least one media object portion; and

creating a new media object including the at least one revised media object and the advertisement object.

14. The method of claim 13, further comprising revising at least one media object portion if the object content relates negatively to the advertisement content.

15. The method of claim 13, further wherein the media object portions represent a segment of the media object selected from the group comprising media chapters, media scenes, media sequences, media shots, media layers, media moving regions, and media regions.

16. The method of claim 15, further comprising:

determining if a media object portion is required to be included in the created media object, and not including the associated media object scene only if the associated media object portion is not required.

17. A system for creating a media object, comprising:

a database for maintaining;

a first set of information including a plurality of media objects, each of the plurality of media objects having an associated object content, and

a second set of information including a plurality of advertisement, each of the plurality of advertisements having an associated advertisement content; and

a media creation server in communication with the database and configured to;

determine, based on the object content and the advertisement content, if at least one media object is appropriate for inclusion in a new media object including a selected one of the plurality of advertisement objects; and

create a new media object including the selected advertisement and the determined appropriate media object.

18. The system of claim 17, further comprising a media analyzer configured to determine the content and/or structure of the plurality of media objects.

19. The system of claim 17, further comprising:

a media sequencer configured to determine an order for the selected advertisement object and the determined appropriate media object, and where the media creation server is further operable to create the new media object based on the determined order.

20. The system of claim 17, further comprising a media deliverer configured to deliver the created media object to a user.