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Method and system for tracking telephone calls

  • US 20080162286A1
  • Filed: 11/14/2007
  • Published: 07/03/2008
  • Est. Priority Date: 11/14/2006
  • Status: Active Grant
First Claim
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1. A system for measuring the efficacy of an advertising campaign conducted by an advertiser, comprising:

  • a server for receiving a request to present an advertisement to an Internet user, including presentation of a telephone number, and wherein said telephone number is selected from a plurality of telephone numbers on the basis of information encoded in said request;

    a telephone interface for receiving calls made to said telephone number;

    a call handling system connected with the telephone interface for processing said calls and for recording data relating to said calls; and

    a report generator connected with said call handling system, and configured to retrieve said data, generate reports, and to provide access to said reports to the advertiser

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