METHOD OF ENHANCING EMAIL TEXT WITH HYPERLINKED WORD POINTING TO TARGETED AD
First Claim
1. In a computing system having access to a third party content database and including a server system configured to receive and analyze electronic communications and route the electronic communications to recipient addresses, a method for enhancing electronic communications with contextually relevant third party content, comprising:
- the server system identifying a list of keywords determined to be relevant to third party content stored in the third party content database;
the server system receiving electronic communications from one or more senders that are addressed to one or more recipient addresses, each electronic communication including text that is initially un-enhanced when received by the server system;
the server system analyzing each electronic communication and determining whether it contains one or more words that match and/or contextually relate to any keywords determined to be relevant to third party content;
upon analyzing an electronic communication and finding one or words that match and/or contextually relate to any keywords determined to be relevant to third party content, the server system identifying initially un-enhanced text in the electronic communication to be changed into a hyperlink that points to a website associated with the third party content;
the server system contextually enhancing the electronic communication by changing the identified text in the electronic communication into a hyperlink that points to a website associated with the third party content; and
the server system routing the electronic communication to one or more recipient addresses.
3 Assignments
0 Petitions
Accused Products
Abstract
A computer method and device for intercepting contracting client'"'"'s sent electronic messages, scanning the message body content for key words, sending the key words to a remote central computer server which analyses the key words and enhances the message by attaching a relevant, contextual advertising tag line or image/banner/words/HTML/Flash, etc. to the electronic message, and transmitting the enhanced message to a receiver.
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Citations
23 Claims
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1. In a computing system having access to a third party content database and including a server system configured to receive and analyze electronic communications and route the electronic communications to recipient addresses, a method for enhancing electronic communications with contextually relevant third party content, comprising:
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the server system identifying a list of keywords determined to be relevant to third party content stored in the third party content database; the server system receiving electronic communications from one or more senders that are addressed to one or more recipient addresses, each electronic communication including text that is initially un-enhanced when received by the server system; the server system analyzing each electronic communication and determining whether it contains one or more words that match and/or contextually relate to any keywords determined to be relevant to third party content; upon analyzing an electronic communication and finding one or words that match and/or contextually relate to any keywords determined to be relevant to third party content, the server system identifying initially un-enhanced text in the electronic communication to be changed into a hyperlink that points to a website associated with the third party content; the server system contextually enhancing the electronic communication by changing the identified text in the electronic communication into a hyperlink that points to a website associated with the third party content; and the server system routing the electronic communication to one or more recipient addresses. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. In a computing system having access to a third party content database and including a server system configured to receive and analyze electronic communications and route the electronic communications to recipient addresses, a method for enhancing electronic communications with contextually relevant third party content, comprising:
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the server system identifying a list of keywords determined to be relevant to third party content stored in the third party content database; the server system receiving electronic communications from a plurality of different senders, at least some of which electronic communications specify different recipient addresses and contain message bodies that differ from those of other electronic communications received by the server system; the server system analyzing each of the electronic communications and determining, for each of the electronic communications, whether they contain words that match and/or contextually relate to any keywords determined to be relevant to third party content; upon analyzing electronic communications containing differing message bodies and finding words that match and/or contextually relate to different keywords, the server system identifying, for each of the electronic communications, contextually relevant third party content stored in the third party content database that differs based on the different message bodies contained in the electronic communications; and the server system routing the electronic communications and any contextually relevant third party content to the specified recipient addresses so as to be displayed together when the electronic communications are later accessed by recipients, the third party content routed by the server system to some recipients differing from third party content routed to other recipients based on differences in the messages bodies contained in respective electronic communications, the server system linking at least a portion of the contextually relevant third party content to the electronic communication by changing one or more words in the electronic communication into a hyperlink that points to a website associated with contextually relevant third party content when the electronic communication is displayed by a recipient. - View Dependent Claims (18, 19)
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20. In a computing system having access to an advertisement database and including a server system configured to receive and analyze e-mail communications and route the e-mail communications to recipient addresses, a method for enhancing e-mail communications with contextually relevant advertisements, comprising:
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the server system identifying a list of keywords determined to be relevant to advertising content of advertisers stored in the advertisement database; the server system determining which of the advertisers has paid more money and creating an advertisement hierarchy; the server system receiving e-mail communications from a plurality of different senders, at least some of which e-mail communications specify different recipient addresses and contain subject lines and/or message bodies that differ from those of other e-mail communications received by the server system; the server system analyzing the subject lines and/or message bodies of the e-mail communications and determining whether they contain words that match and/or contextually relate to any keywords determined to be relevant to advertising content; upon analyzing subject lines and/or message bodies of the e-mail communications and finding words that match and/or contextually relate to different keywords, the server system identifying, based on the advertisement hierarchy, contextually relevant advertising content from the advertisement database that differs as between different e-mail communications based on differences in respective subject lines and/or message bodies contained in the e-mail communications; and the server system routing the e-mail communications and any contextually relevant advertising content to the specified recipient addresses so as to be displayed together when the e-mail communications are later accessed by recipients, the advertising content routed by the server system to some recipients differing from advertising content routed to other recipients based on differences in the subject lines and/or message bodies of respective e-mail communications, the server system linking at least a portion of the contextually relevant third party content to the electronic communication by changing one or more words in the electronic communication into a hyperlink that points to a website associated with contextually relevant third party content when the electronic communication is displayed by a recipient. - View Dependent Claims (21, 22, 23)
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Specification