Method, network server and computer program for determining advertisement information relating to map information

• US 20080162534A1
• Filed: 12/29/2006
• Published: 07/03/2008
• Est. Priority Date: 12/29/2006
• Status: Active Grant

• Current Assignee: Conversant Wireless Licensing S.à.r.l. (f/k/a Core Wireless Licensing S.a.r.l.) (MOSAID Technologies Inc. (f/k/a Conversant Intellectual Property Management))
• Original Assignee: Nokia Corporation
• Inventors: Salo, Juha, Muhonen, Ahti, Snyder, Matthew
• Granted Patent: US 8,136,044 B2
• Time in Patent Office: Days
• US Class Current: 707/102
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

The invention relates to a solution in which advertisement icons displayed together with map information relate to the displayed map information. In one embodiment of the invention, some or all of the advertisement icons are from service providers situated within the geographical area displayed by the map information.

Claims

1. A method comprising:

receiving, with a network server from a web browser, a map information request;

determining, with the network server, based on at least one criterion a set of advertisements relating to the requested map information;

sending the requested map information and the determined set of advertisements to the web browser;

receiving a zoom or transition request of the previously sent map information;

determining, with the network server, based on at least one criterion a new set of advertisements relating to the requested map information; and

sending the requested map information and the new set of advertisements to the web browser.

2. The method according to claim 1, wherein the at least one criterion comprises at least one of the following:

a service provider of an advertisement is situated within a geographical area determined by the requested map information;

a priority list determining which advertisements relating to the requested map information are to be sent to the web browser;

proximity of a service provider of an advertisement outside the requested map information;

a requested service or product category.

3. The method according to claim 1, wherein the step of sending comprises sending the requested map information and the new set of advertisements to the web browser in a form that the map information is surrounded by the new set of advertisements.

4. The method according to claim 1, wherein the step of sending comprises sending the requested map information and the determined set of advertisements to the web browser in a form that the map information is surrounded by the set of advertisements.

5. A network server comprising:

a map application;

a map information storage connected to the map application or a connection to the map information storage;

an advertisement storage connected to the map application or a connection to the advertisement storage;

wherein the map application is configured to;

receive, from a web browser, a map information request;

determine based on at least one criterion a set of advertisements relating to the requested map information;

send the requested map information and the determined set of advertisements to the web browser;

receive a zoom or transition request of the previously sent map information;

determine based on at least one criterion a new set of advertisements relating to the requested map information; and

send the requested map information and the new set of advertisements to the web browser.

6. The network server according to claim 5, wherein the at least one criterion comprises at least one of the following:

a service provider of an advertisement is situated within a geographical area determined by the requested map information;

a priority list determining which advertisements relating to the requested map information are to be sent to the web browser;

proximity of a service provider of an advertisement outside the requested map information;

a requested service or product category.

7. The network server according to claim 5, wherein the map application is configured to send the requested map information and the new set of advertisements to the web browser in a form that the map information is surrounded by the new set of advertisements.

8. The network server according to claim 5, wherein the map application is configured to send the requested map information and the determined set of advertisements to the web browser in a form that the map information is surrounded by the set of advertisements.

9. A computer program product embodied on a computer-readable medium, comprising code adapted to perform the following steps when executed in a data processing device:

receiving, from a web browser, a map information request;

determining based on at least one criterion a set of advertisements relating to the requested map information;

sending the requested map information and the determined set of advertisements to the web browser;

receiving a zoom or transition request of the previously sent map information;

determining based on at least one criterion a new set of advertisements relating to the requested map information; and

sending the requested map information and the new set of advertisements to the web browser.

10. The computer program product according to claim 9, wherein the at least one criterion comprises at least one of the following:

a service provider of an advertisement is situated within a geographical area determined by the requested map information;

a priority list determining which advertisements relating to the requested map information are to be sent to the web browser;

proximity of a service provider of an advertisement outside the requested map information;

a requested service or product category.

11. The computer program product according to claim 9, wherein the step of sending comprises sending the requested map information and the new set of advertisements to the web browser in a form that the map information is surrounded by the new set of advertisements.

12. The computer program product according to claim 9, wherein the step of sending comprises sending the requested map information and the determined set of advertisements to the web browser in a form that the map information is surrounded by the set of advertisements.

13. A network server comprising:

map application means for running a map application;

map information storage means for storing map information, said map information storing means connected to the map application or a connection to the map information storage means;

advertisement storage means for storing advertised information, connected to the map application or a connection to the advertisement storage means;

wherein the map application means is configured for;

receiving, from a web browser, a map information request;

determining based on at least one criterion a set of advertisements relating to the requested map information;

sending the requested map information and the determined set of advertisements to the web browser;

receiving a zoom or transition request of the previously sent map information;

determining based on at least one criterion a new set of advertisements relating to the requested map information; and

sending the requested map information and the new set of advertisements to the web browser.