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System for Database Reporting

  • US 20080162562A1
  • Filed: 01/03/2007
  • Published: 07/03/2008
  • Est. Priority Date: 01/03/2007
  • Status: Active Grant
First Claim
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1. A method of creating user-generated reports, comprising the steps of:

  • receiving information related to consumer internet behavior;

    assembling the consumer information into a database having facts and dimensions, wherein the database resides on a server, the server being connected to a communications network;

    providing a report generation system, including a report generation module resident on a server;

    generating a report, including the steps ofaccepting user criteria for generating a report from a front end system resident on a client computer;

    generating from the database a dataset corresponding to the first report and forwarding the same to the client computer; and

    displaying the report generated from the first dataset;

    reiterating the report generation steps to generate a second report, the first report remaining resident on the client computer.

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