PROVIDING ADVERTISING CONTENT TO AT LEAST ONE COMMUNICATING TERMINAL
First Claim
1. An apparatus comprising a processing element configured to:
- receive information associated with a plurality of terminals communicating over a communications network, at least one of the terminals comprising a mobile terminal; and
communicate an instruction at least partially based on the information associated with the plurality of terminals to an advertising platform, wherein the instruction directs the selection and transmission of advertising content by the advertising platform to at least one of the terminals.
12 Assignments
0 Petitions
Accused Products
Abstract
An apparatus for providing advertising content to terminals communicating over a communications network is provided. The apparatus includes a processing element that communicates with network elements residing on the network or other networks to receive information regarding the terminals and their users. At least one of the terminals may be a mobile terminal. The processing element communicates an instruction to an advertising platform based on this information, and the advertising platform in turn selects and transmits advertising content to the respective terminals according to the instruction. Such content may include text messages, voice messages, picture messages, video clips, and more. In some cases, the processing element may determine a common characteristic of two or more terminals and their users based on the information received, and advertising content based on that common characteristic may be sent to the terminals. A method, system, and computer program product are also provided.
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Citations
30 Claims
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1. An apparatus comprising a processing element configured to:
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receive information associated with a plurality of terminals communicating over a communications network, at least one of the terminals comprising a mobile terminal; and communicate an instruction at least partially based on the information associated with the plurality of terminals to an advertising platform, wherein the instruction directs the selection and transmission of advertising content by the advertising platform to at least one of the terminals. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method comprising:
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receiving information associated with a plurality of terminals communicating over a communications network, at least one of the terminals comprising a mobile terminal; determining an instruction at least partially based on the information associated with the plurality of terminals that directs the selection and transmission of advertising content by an advertising platform to at least one of the terminals; and providing the instruction to the advertising platform. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15)
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16. A computer program product comprising at least one computer-readable storage medium having computer-readable program code portions stored therein, the computer-readable program code portions comprising:
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a first executable portion for receiving information associated with a plurality of terminals communicating over a communications network, at least one of the terminals comprising a mobile terminal; a second executable portion for determining an instruction at least partially based on the information associated with the plurality of terminals that directs the selection and transmission of advertising content by an advertising platform to at least one of the terminals; and a third executable portion for providing the instruction to the advertising platform. - View Dependent Claims (17, 18, 19, 20, 21)
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22. An apparatus comprising:
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a means for receiving information associated with a plurality of terminals communicating over a communications network, at least one of the terminals comprising a mobile terminal; a means for determining an instruction at least partially based on the information associated with the plurality of terminals that directs the selection and transmission of advertising content by an advertising platform to at least one of the terminals; and a means for providing the instruction to the advertising platform.
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23. A system comprising:
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a server configured to receive information associated with a plurality of terminals communicating over a communications network, at least one of the terminals comprising a mobile terminal; and an advertising platform configured to receive an instruction from the server and to transmit advertising content to at least one of the terminals; wherein the server provides the instruction based on the information associated with the plurality of terminals, and the advertising platform transmits the advertising content to each respective terminal based on the instruction including, at least partially, the information received. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30)
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Specification