SYSTEM AND METHOD FOR INTERACTIVE BROADCASTING

• US 20080166963A1
• Filed: 01/08/2007
• Published: 07/10/2008
• Est. Priority Date: 01/08/2007
• Status: Active Grant

• Current Assignee: Sony Ericsson Mobile Communications AB (Sony Group Corp.)
• Original Assignee: Sony Ericsson Mobile Communications AB (Sony Group Corp.)
• Inventors: Nord, Lars B.
• Granted Patent: US 7,826,789 B2
• Time in Patent Office: Days
• US Class Current: 455/3.05
• CPC Class Codes: H04H 20/61 for local area broadcast, e.g. instore broadcast

Abstract

A method of interactive broadcasting may include transmitting a broadcast with a broadcast transceiver associated with a broadcast transmitting electronic device. The broadcast is intended for reception by one or more broadcast receiving electronic devices. A message may be received from one of the broadcast receiving electronic devices and the message may be added to the broadcast.

Claims

1. A method of interactive broadcasting, comprising:

transmitting a broadcast with a broadcast transceiver associated with a broadcast transmitting electronic device, the broadcast for reception by one or more broadcast receiving electronic devices;

receiving a message from one of the broadcast receiving electronic devices; and

adding the message to the broadcast.

2. The method of claim 1, wherein the message is a text message.

3. The method of claim 1, wherein the message is pushed to the broadcast transmitting electronic device.

4. The method of claim 1, wherein the message is addressed to the broadcast transmitting electronic device.

5. The method of claim 4, further comprising sending a reply message that is addressed to the broadcast receiving electronic device that is the source of the message.

6. The method of claim 4, wherein the message is delivered via a network.

7. The method of claim 1, wherein the message is delivered via a local interface established directly between the broadcast transmitting electronic device and the broadcast receiving electronic device.

8. The method of claim 1, wherein the broadcast is an FM broadcast in accordance with radio data system (RDS).

9. The method of claim 1, wherein the broadcast transmitting electronic device is a mobile telephone.

10. The method of claim 1, wherein the broadcast receiving electronic device from which the message is received is a mobile telephone.

11. The method of claim 1, further comprising adding a message that is generated by a user of the broadcast transmitting electronic device to the broadcast.

12. The method of claim 1, further comprising receiving a message from another one of the broadcast receiving electronic devices and blocking the broadcast of the message and future messages from the another one of the broadcast receiving electronic devices.

13. A method of participating in an interactive broadcast using an electronic device, comprising:

receiving a broadcast signal transmitted by a broadcast transmitting electronic device;

determining a device address for the broadcast transmitting electronic device; and

sending an addressed message to the broadcast transmitting electronic device.

14. The method of claim 13, wherein the message is a text message.

15. The method of claim 13, wherein the message is sent over a local interface established directly with the broadcast transmitting electronic device.

16. The method of claim 13, wherein the electronic device is a mobile telephone.

17. An interactive broadcasting system, comprising:

a broadcast transceiver for transmitting a broadcast for reception by one or more broadcast receiving electronic devices;

a local wireless interface adapter for receiving a message from one of the broadcast receiving electronic devices; and

a control circuit for adding the message to the broadcast.

18. The interactive broadcasting system of claim 17, wherein the broadcast is an FM broadcast in accordance with radio data system (RDS).

19. The interactive broadcasting system of claim 17, wherein the local wireless interface adapter is one of a Bluetooth interface or a network interface.

20. The interactive broadcasting system of claim 17, further comprising a radio circuit for establishing a call via a communications network.