Scenario based content delivery

• US 20080167016A1
• Filed: 01/04/2007
• Published: 07/10/2008
• Est. Priority Date: 01/04/2007
• Status: Active Grant

• Current Assignee: Nokia Technologies Oy (Nokia Corporation)
• Original Assignee: Cingular Wireless II LLC (AT&T, Inc.)
• Inventors: Brisebois, Arthur Richard, Swanburg, Scott Allen, Brown, Gregg Harold
• Granted Patent: US 8,688,805 B2
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: H04M 2201/36 Memories
• CPC Class Codes: H04M 2203/2044 Group features, e.g. closed user group
• CPC Class Codes: H04M 2207/18 wireless networks
• CPC Class Codes: H04M 3/4211 where the identifier is used to access a profile
• CPC Class Codes: H04M 3/4872 Non-interactive information services
• CPC Class Codes: H04M 7/0042 where the data service is a text-based messaging service H04M7/0054 takes precedence

Abstract

Systems and methods are disclosed for providing pertinent multimedia content to mobile subscribers based on dynamically created profiles. Users are provided information relevant to their interests based on dynamic profiles developed as a result of prior patterns of use, interest and behavior. Such profile generation is automated without need for active user participation in selecting what would be desirable information.

Claims

1. A network system for content delivery, said network system comprising:

a plurality of servers;

a profiling engine to compile and store a plurality of profiles for a mobile subscriber in real time; and

a unit programmed to deliver information to the mobile subscriber;

said information being related to the plurality of profiles.

2. The network system of claim 1, wherein the plurality of servers are part of a Dynamic Event Server Subsystem.

3. The network system of claim 2, wherein the plurality of servers communicate with each other and other network elements using SIP.

4. The network system of claim 3, wherein the mobile subscriber uses a mobile device that is SIP-enabled.

5. The network system of claim 4, wherein the plurality of profiling engines collects information on the mobile subscriber'"'"'s interaction with and usage of applications hosted by the plurality of servers.

6. The network system of claim 5, wherein the plurality of profiling engines collects information on the mobile subscriber'"'"'s purchases or downloads of multimedia content from the plurality of servers.

7. The network system of claim 6, wherein the information delivered to the mobile subscriber is related to the mobile subscriber'"'"'s purchases or downloads of multimedia content.

8. The network system of claim 4, wherein the plurality of profiling engines collects information on the mobile subscriber'"'"'s interaction with and usage of applications that are hosted externally or on a device used by the mobile subscriber.

9. A network system for providing content to a mobile subscriber, said network system comprising:

a plurality of Application Servers that communicate with each other via SIP and are capable of reporting usage statistics for a mobile subscriber;

a profiling engine that receives the usage statistics and compiles them into a profile for the mobile subscriber; and

a network unit that is capable of associating the profile with content in the Application Servers and transmitting said content to the mobile subscriber.

10. The network system of claim 9, wherein the application servers are part of a Dynamic Event Server Subsystem.

11. The network system of claim 9, wherein the profiling engine additionally collects information on the mobile subscriber'"'"'s purchases or downloads of multimedia content from the plurality of servers.

12. The network system of claim 11, wherein the content delivered to the mobile subscriber includes an option for the mobile subscriber to purchase additional related content.

13. The network system of claim 9, wherein the mobile subscriber uses a mobile device that is SIP-enabled.

14. The network system of claim 9, wherein a plurality of profiling engines collects information on the mobile subscriber'"'"'s interaction with and usage of applications hosted by a plurality of Application Servers.

15. The network system of claim 14, wherein the plurality of profiling engines collects information on the mobile subscriber'"'"'s purchases or downloads of multimedia content from the plurality of servers.

16. The network system of claim 15, wherein the information delivered to the mobile subscriber is related to the mobile subscriber'"'"'s purchases or downloads of multimedia content.

17. The network system of claim 9, wherein a plurality of profiling engines collects information on the mobile subscriber'"'"'s interaction with and usage of applications that are hosted externally or on a device used by the mobile subscriber.

18. A method for improving content delivery to mobile subscribers, comprising the steps of:

providing a mobile subscriber with a plurality of interactive applications hosted by a plurality of application servers;

compiling a profile based on the mobile subscriber'"'"'s interactions with the plurality of interactive applications;

associating the profile with related multimedia content; and

providing the mobile subscriber with an option to download or otherwise gain access to said multimedia content.

19. The method of claim 18, further comprising the steps of:

compiling a community profile based on the interactions between a plurality of mobile subscribers and a plurality of interactive applications; and

providing a mobile subscriber with an option to share content from the mobile subscriber'"'"'s mobile device to other mobile subscribers in the community profile

20. The method in claim 19, further comprising the step of:

using SIP to communicate between the application servers and the mobile subscribers.