Systems, Devices and Methods for Consumer Segmentation
First Claim
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1. A method for optimizing the selection and delivery of communications comprising the activities of:
- identifying a plurality of clusters of factor values possessed by a population;
producing recommendations for factor values;
assigning one or more said recommendations to each of the said clusters based on the factor values of said clusters;
assessing the ability of one or more communications to satisfy said recommendations;
assigning said communications to one or more of said plurality of clusters based on the assessments of said communications to meet the recommendations which were assigned to each cluster;
surveying a consumer with a set of questions which elicit personal factor values of said consumer to obtain said consumer'"'"'s set of personal factor values;
assigning said consumer to one of said plurality of clusters based on said consumer'"'"'s set of personal factor values; and
matching said consumer with the communications which are assigned to the same cluster as said consumer.
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Abstract
The selection and delivery of information to consumers is improved by a method and system for developing consolidated information and consumer classes. Consolidated classes permit direct matching of efficient packages of information to consumers. Consolidated classes also permit the identification and delivery of information to both consumers who actively seek information and consumers who do not actively seek information.
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Citations
15 Claims
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1. A method for optimizing the selection and delivery of communications comprising the activities of:
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identifying a plurality of clusters of factor values possessed by a population; producing recommendations for factor values; assigning one or more said recommendations to each of the said clusters based on the factor values of said clusters; assessing the ability of one or more communications to satisfy said recommendations; assigning said communications to one or more of said plurality of clusters based on the assessments of said communications to meet the recommendations which were assigned to each cluster; surveying a consumer with a set of questions which elicit personal factor values of said consumer to obtain said consumer'"'"'s set of personal factor values; assigning said consumer to one of said plurality of clusters based on said consumer'"'"'s set of personal factor values; and matching said consumer with the communications which are assigned to the same cluster as said consumer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for optimizing the selection and delivery of communications comprising:
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a device configured to identify a plurality of clusters of factor values possessed by a population; a decision-maker which produces recommendations for factor values; a device configured to assign one or more said recommendations to each of said clusters based on the factor values of said clusters; a decision-maker which assesses the ability of one or more communications to satisfy said recommendations; a device configured to assign said communications to one or more of said plurality of clusters based on the assessments of said communications to meet the recommendations which were assigned to each cluster; a device configured to use a set of questions which elicit a set of personal factor values for a consumer to obtain said consumer'"'"'s set of personal factor values; a device configured to assign said consumer to one of the said plurality of clusters based on said consumer'"'"'s set of personal factor values; and a device configured to match said consumer with the communications which are assigned to the same cluster as said consumer. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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Specification