METHOD AND SYSTEM FOR DETERMINING A POSITION OF INFORMATION BASED ON AN INTENTION OF A PARTY CONCERNED

• US 20080167948A1
• Filed: 01/09/2008
• Published: 07/10/2008
• Est. Priority Date: 01/09/2007
• Status: Active Grant

• Current Assignee: Minho Park
• Original Assignee: Minho Park
• Inventors: Park, Minho
• Granted Patent: US 8,566,161 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

A method and system for determining a position of information related to a media or data content based on an intention of a client concerned are provided. The method includes transmitting the content to the client, determining the position of the information based on the intention of the client, transmitting the determined position of the information to the client, and displaying and providing the content and the information having the determined position for the client. The system includes a content server providing the content to the client, an account management server managing an account of the client and generating a bid value submitted by the client for providing the information to the client, and a service management server receiving the bid value from the account management server, positioning the information according to the bid value, and providing the information to the client.

Claims

1. A system for providing a media or data content and information related to the content to a client, the system comprising:

a content server, the content server providing the content to the client using a network;

an account management server, the account management server managing an account of the client and generating a bid value submitted by the client through a bidding process for providing the information related to the content to the client using the network; and

a service management server, the service management server receiving the bid value from the account management server, positioning the information related to the content according to the bid value, and providing the information to the client using the network,

wherein the client includes at least one of a user of the content, an information provider, and a content provider.

2. The system of claim 1, wherein the content server is a media server, the media server providing the media content to the client using a network.

3. The system of claim 1, wherein the information is related to an item related to the content and represented by at least one of a title, a description, a picture, a movie, a sound, and a Uniform Resource Locator (URL).

4. The system of claim 1, wherein the information related to the content includes at least one of information for an item included in the content requested by the user of the content, and information for an item related to the content predetermined and pre-selected by the service management server.

5. The system of claim 1, wherein the account management server includes:

a communication unit, the communication unit sending and receiving data through a broadcasting or a networking;

an account database, the account database recording and storing at least one of account information, a bidding item, the bid value, and a bidding history of the client;

a bid value input unit, the bid value input unit enabling the client to bid a new bid value;

a control unit, the control unit controlling a set of process, wherein the set of process includes monitoring if there is the new bid value for the information of the item related to the content and a new bid item, storing the new bid value for the information of the item related to the content and the new bid item in the account database, and transmitting data of a bid value for the information of the item related to the content to the service management server when there is a request of the bid value in the service management server;

an account management unit, the account management unit updating a change of the account management server, wherein the updating includes registering a new account and deleting an existing account, and providing the updates to the control unit;

a bidding process generating unit, the bidding process generating unit creating a new bidding process and updating the account database according to a change of a bidding process when there is the change of the bidding process through the bid value input unit; and

an inquiry unit, the inquiry unit transmitting the bid value for the information of the item related to the content to the service management server by inquiring the bid value for the information of the item related to the content.

6. The system of claim 5, wherein the account management server further includes a bidding status reporting unit, the bidding status reporting unit displaying information of a current bidding process and informing a client'"'"'s current bidding status to the client.

7. A computer-implemented method for providing a position of information related to a media or data content based on an intention of a client in a system using an application that runs through a screen on the client to provide the content, the method comprising:

transmitting the content requested by the client to the client from a content server;

determining the position of the information related to the content based on the intention of the client;

transmitting the determined position of the information related to the content to the client; and

displaying and providing the content and the information having the determined position for the client.

8. The computer-implemented method of claim 7, wherein the client includes at least one of a user of the content, an information provider, and a content provider.

9. The computer-implemented method of claim 7, wherein the information is about an item related to the content and represented by at least one of a title, a description, a picture, a movie, a sound, and a Uniform Resource Locator (URL).

10. The computer-implemented method of claim 8, wherein the intention of the client includes at least one of a bid value from the information provider for the position, a predetermined rule, a preference of the user of the content, personal information of the user of the content, a personality of the user of the content, a geographic location of the user of the content, and timing of the transmitting of the content requested by the client.

11. The computer-implemented method of claim 10, further comprising:

requesting an account management server of the bid value from the information provider for the position by a service management server;

transmitting the bid value to the service management server according to the request by the account management server when the bid value exist;

determining the position of the information related to the content based on the intention of the client; and

displaying and providing the content and the information having the position for the client by the service management server.

12. The computer-implemented method of claim 11, further comprising:

informing the service management server, by a content server, a request of the content when the user of the content requests a service provider through the content provider to send the content;

sending an acknowledgement approving a service of the content requested from the user to the content server by the service management server;

transmitting the requested content to the content provider by the content server according to the acknowledgement; and

providing a service of the content.

13. The computer-implemented method of claim 12, wherein the information related to the content includes at least one of information for an item included in the content selected by the user of the content while receiving the service of the content, and information for an item related to the content predetermined and pre-selected by the service management server.

14. The computer-implemented method of claim 12, further comprising:

ranking, by the service management server, a popularity of the displayed information and the item related to the content for the user of the content by observing an interaction of the user with the displayed information after displaying the information related to the content for the client;

sending data of the rank and the observation to the account management server;

updating the data in an account database; and

providing the data to the information provider submitting the bid value.

15. The computer-implemented method of claim 14, displaying the content and the information having the position for the client further comprising:

registering a position decision factor by the user of the content for the client;

adjusting the position of the information according to the position decision factor before displaying the information related to the content provided by the service provider; and

displaying the adjusted position of the information for the client.

16. A machine-readable medium containing instructions which, when executed by a processing system, cause the processing system to perform a method for providing a media or data content, and information related to the content to a client in the processing system, wherein the client includes at least one of a user of the content, an information provider, a content provider, and a service provider, the method comprising:

determining a position of the information related to the content received from the client according to an intention of the client, and arranging and displaying the information on a screen according to the position determined, wherein the intention of the client includes at least one of a bid value from the information provider for the position, a predetermined rule, a preference of the user of the content, personal information of the user of the content, a personality of the user of the content, a geographic location of the user of the content, and timing of the transmitting of the content requested by the client;

sending and receiving data using a broadcasting or a communication network;

requesting a service of the content, monitoring if there is an inquiry of the information of an item related to the content from the client while running the service of the content, and requesting the information related to the content;

transmitting the service request from the client to a service provider;

transmitting the inquiry of the information from the client to the service provider;

synchronizing the information related to the content and the content provided to the client in a real time; and

displaying the information and the content through the screen on the client.

17. The machine-readable medium of claim 16, wherein the instructions which, when executed by the processing system, cause the processing system to perform the method, the method further comprising:

transmitting timing data of the inquiry of the information and inquiry data including the item list corresponding to the inquiry to the client if there is the inquiry of the information of the item.

18. The machine-readable medium of claim 16, wherein the instructions which, when executed by the processing system, cause the processing system to perform the method, the method further comprising:

transmitting and informing for the client an ultimate position of the information displaying for the client.

19. The machine-readable medium of claim 16, wherein the instructions which, when executed by the processing system, cause the processing system to perform the method, the method further comprising:

simulating a preview of a display of the information and the content corresponding to a different input value of the intention of the client.

20. The machine-readable medium of claim 16, wherein the instructions which, when executed by the processing system, cause the processing system to perform the method, the method further comprising:

registering a positioning decision factor provided by the client;

adjusting the position of the information related to the content transmitted to the client according to the positioning decision factor after displaying the information on the screen according to the position determined by the intention of the client, wherein the positioning decision factor includes at least one of personal information of the client, a purchasing preference of the client, a purchasing habit of the client, and a bid value.